Murchison Falls National Park is a safari park in Uganda that boasts some of the best wildlife in the world, home to 76 different species of mammals and 451 species of birds. It’s located more than 9,000 miles from California, and a multiday safari there costs many thousands of dollars.   On a Thursday afternoon in mid-February, a group of residents at the Bayshire Carlsbad assisted living facility made the exotic trip for free when white virtual reality headsets were placed over their faces.   “You better hold on to your seat!” a resident named Jim Conley exclaimed as he craned his neck back and forth and spotted elephants, gorillas and monkeys in his field of vision, with a spectacular mountain range as the backdrop. “Boy, that is one pretty picture.”  While Conley, seated in the first row of chairs, grew increasingly enmeshed in the virtual paradise around him, Jeremy Ford walked among the couple dozen other residents on hand for the VR session, carefully fitting them with their own headsets. Nearby, Tracy Ford, Jeremy’s wife, chatted with a couple of the residents as if they were old friends.   After the safari experience, the residents hopped on a (virtual) plane and traveled to Cuba, then to Argentina and South Africa. A little less than an hour later, they were back at Bayshire, their eyes transfixed, their spirits lifted.   “Every month when they come, I’m one of the first people out there,” said Conley, 72, a former boxer who has trouble walking now. “We saw a lot of cool stuff today. How often do you get to be that close to an elephant? After a while, you have to remind yourself that it’s not real.”  That type of transporting experience is just what Jeremy Ford himself went through three years ago when, on an ordinary shopping trip to Best Buy with his wife, he strapped on a VR headset and found himself soaring over the Golden Gate Bridge like an eagle. Jeremy is a technophile who always has been an early adopter when it comes to electronic gadgets – he has waited in line for multiple iterations of the iPhone – and this would be no exception. Tracy bought him an Oculus Quest 2 for his birthday, only a year after it had been released.  Neither Jeremy nor Tracy studied business as students at Cal State San Marcos – Tracy graduated with a degree in criminology and justice studies in 2007, Jeremy with a degree in sociology in 2015 – but both possess an entrepreneurial bent that sees them frequently bounce ideas off each other. Here was a golden business idea staring them in the face: the opportunity to combine Jeremy’s technological savvy with Tracy’s interpersonal skills and their mutual desire to help people.  Following a year dedicated to research and development, the Fords purchased 20 of the Quest 2 VR devices and in October 2022 launched Lightning Tours (the name was inspired by their son, Colton, now 5, and his love of the character Lightning McQueen from the Pixar film “Cars”). They considered multiple demographics as their target audience before deciding that senior living facilities made the most sense.   “It started out with just putting on a headset, experiencing it for ourselves and wanting to share that with others,” Jeremy Ford said. “We’ve always had a passion for helping others and putting a smile on people’s faces. And that’s what we do, day in and day out.”  Almost two years after the company was formed, Lightning Tours still hasn’t spent a penny on marketing. In the early days, the Fords pitched their concept to multiple facilities in North San Diego County by giving free virtual tours, and they gradually attracted paying customers by positive word of mouth. Now, they have grown to almost 40 VR experiences per month, and in total have given more than 500 throughout Southern California.   As the tech guru, Jeremy handles the VR side of the business – buying and maintaining the headsets, selecting and loading the proprietary travel software, rigging the equipment so that it’s as comfortable and user-friendly as possible for an older clientele. He also has used his background in sales to drum up more customers, and he has personally directed all but one of the VR sessions (the single exception was when he had to travel for a funeral).   Tracy, meanwhile, shoots photos and videos for the company’s social media channels while also taking the lead on communication with the residents of the facilities.   “I try to build relationships with the seniors,” Tracy said. “I’m more of an emotional person, so I like to come in and see how they’re doing, how their day is going while he’s getting everything set up. I’d say he’s the brains of the operation, and I’m maybe more heart.  “Although,” she added with a smile, “he does have heart.”  Most of Lightning Tours’ clients value its service so much that they have booked standing monthly experiences. Each time, the tour is to a different country or region of the world – with rare exceptions, the destinations are places that the seniors are incapable of traveling to at this point in their lives.   The effect can be powerful. Jeremy recalls a woman at a facility in Irvine who was initially reluctant to participate before he convinced her to give it a try. She agreed and sat quietly for the whole hour, turning her head in every direction. After the tour of Paris ended and Jeremy removed her headset, he saw that she was crying. When he asked her what was wrong, she related that her husband had died a few months earlier and that the sights during the tour brought back exhilarating memories of their frequent trips to the City of Light as a couple.   “It was a moment that will stick out forever in terms of being able to provide that to her,” Jeremy said. “We want to bring joy to people, connect them to something that they might not otherwise be able to connect with, whether it’s the technology or whether it's the location.”  Residents have been known to clap when the Fords enter the facility each month and to cheer after the experience. Some sites have introduced passport books, with seniors receiving stamps when they visit a new country. Olah Tupuola, the resident program director at Bayshire Carlsbad, said Lightning Tours has been a “transformative program” since the Fords first came to the center last September.   “Their professionalism and kindness have made a significant impact on our community,” Tupuola said. “With Lightning Tours, the concept of a vacation is redefined, as residents can explore the world virtually, often while reliving cherished memories.”   Jeremy and Tracy Ford are accidental entrepreneurs in more ways than one. A San Marcos native who’s the son of a Marine, Jeremy transferred to CSUSM from Palomar College and played on the first men’s basketball team in university history, coached by Jim Saia. He aspired to go to law school after graduation but ended up working in sales, first for a law firm and then for two large national life insurance companies.   Tracy grew up in Oceanside and hoped to parlay her criminology degree into a career in law enforcement. But she graduated into a poor labor market caused by the 2007 recession and instead took a job in finance for 24 Hour Fitness. Unfulfilled by it, she transitioned into a role as a personal trainer for the same business. In fact, Tracy and Jeremy met at a 24 Hour Fitness gym, and they got married seven years ago.   Both feeling boxed in by their corporate environments, they tried to turn a couple of their other late-night brainstorms into businesses, but nothing took off. Then came the fateful visit to Best Buy. Not that the birth of Lightning Tours came without hurdles. For the first 10 months of the company’s existence, Jeremy kept his full-time position at Ethos Life Insurance.  “But there came a point where my wife was driving me to tours and I was working in the passenger seat, trying to do both jobs,” Jeremy said. “It was like, ‘OK, this isn’t sustainable. We’ve got to figure something out.’ ”  That something was his decision to leave Ethos and dedicate himself fully to the startup in August 2023, which was accompanied by a different challenge in terms of the loss of his monthly paycheck. Jeremy called it a big leap of faith that makes him anxiety-ridden just by thinking about it.   “They say it’s not easy to start a business, and they weren’t lying,” Tracy said. “But now we know exactly what to tell future entrepreneurs: If you think you’re ready to quit your job, wait at least six months, then do it.”  Almost all of Lightning Tours’ clients are assisted living facilities, but the Fords have dipped their toes into other waters as well. They have brought their VR experiences to a few different daycare and after-school programs in the region, allowing children the same opportunity to see distant lands as the seniors get. This summer, they introduced a travel tour called “Around the World in Five Weeks” to the Boys & Girls Club of the South Coast Area in San Clemente, with passports and stamps for the kids to document their adventures. They also are in the process of getting approved by the San Marcos Unified School District to offer tours in local schools.   Some of the sessions don’t even involve virtual travel. Lightning Tours has conducted some guided meditation experiences for the sales departments of businesses or for employees of high-stress jobs, such as firefighters and police officers.  “Brick by brick, we’re building those partnerships,” Jeremy said.   Yet the senior population remains the Fords’ primary focus, which makes sense given that there are more than 50,000 facilities for assisted living and memory care in California and they have been to only about 50 of them. The company’s growth continues apace.  Lightning Tours has two other partial owners (unpaid for now) specializing in partnerships and strategic innovation, and it’s on the verge of hiring an employee to run some of the tours and free Jeremy up to source more business.   Last spring, the Fords bought 20 more Quest 2 headsets (the company is now owned by Meta, Facebook’s parent), doubling their inventory, and deployed them in the Inland Empire through a licensing agreement with a couple who lives there.   “I think this will go as far as we can take it,” Jeremy said. “We’ve done things strategically because if we grow too fast, the base can be flimsy and it can all fall apart. But thinking big picture, Lightning Tours could be national, it could be in every state, every big city.   “Where we are now is trying to put the pieces together, get this technology out there and in the hands of as many seniors as possible. We want to provide high-quality experiences and the joy of travel, get them outside of those four walls that they’re in daily.”    Jeremy and Tracy Ford  Major at CSUSM: Jeremy, sociology; Tracy, criminology and justice studies  Graduation year: Tracy, 2007; Jeremy, 2015  Company: Lightning Tours  Website: lightningtours.co  Founded: 2022  Number of employees: Four     Talking Business With Jeremy Ford What's the best advice you received about starting a business?   Have goals. Having goals gives you strategic direction, and if you don't have them, you'll be spinning your wheels. When you have those goals, it enables you to focus on the main categories that will be the catalyst for your business moving forward.     What advice would you give budding entrepreneurs?  Be prepared for long hours, a lot of late nights. On those late nights, it can seem like you're on an island by yourself. What we learned the hard way is that having a team is very important – bringing others in to help support certain aspects of the business. Your reach expands when you let other people in to help.    What's the greatest challenge in starting your own business?  If you already have a full-time job, it can be difficult to decipher when it's time to quit and give your business the full attention.     Knowing what you know now, is there anything you would have done differently?  I would have waited longer to quit my full-time job. And I would have focused more heavily on the revenue-producing aspects of the business. Even though we do have quite a robust product now, there were times when we were building it up where the churn was at a higher rate than the income that was coming in.     What are the qualities of a good entrepreneur?  I can sum that up in one word: perseverance. If you do not have perseverance, you will not be an entrepreneur; you will go back into the workforce within months. If you have the ability to persevere, the ability to plan things out and execute that plan, you have a much better chance of being an entrepreneur for longer than just a few months.   Media Contact Brian Hiro, Communications Specialist bhiro@csusm.edu | Office: 760-750-7306

For Juliana Ortiz, ice cream is more than just a dessert.   Ortiz still gets nostalgic recalling childhood trips to Rite Aid to grab Thrifty’s ice cream with her parents. Her go-to flavor was chocolate, and it brought her comfort every time she ate it.   Ortiz cherished the little things. Going for chocolate ice cream with her mom and dad may have seemed ordinary to others. But for her, growing up in a low-income family, it was always a special moment.   “Ice cream was always a reward,” Ortiz said. “I had to do something good to get it. Every time I had ice cream, it was always that sense of accomplishing something, even if it was something small.”   Now, as a business owner, Ortiz looks for special moments like these through customers at her own ice cream shop. Entrepreneurship was never something on her radar, but that changed at Cal State San Marcos. It was a combination of fond memories of eating ice cream with her family and realizing that ice cream shops have the happiest clientele.   “No one goes to an ice cream shop angry, right?” Ortiz said. “Customers are either really happy because they're with family or friends or they've had a really bad day and they want a pick-me-up.”    Since graduating from CSUSM in 2018 with a degree in marketing, Ortiz has launched a successful ice cream business, Cali Cream, with her husband, Ken Schulenburg. Ortiz has helped craft 55 different flavors, including her childhood favorite, chocolate.   Quality is paramount. Cali Cream ice cream is made with 16% butterfat, compared with an average of 12% for most ice cream companies.    “We get it shipped from the farm to us within seven days,” Ortiz said. “It's only seven days from cow to cone.”    Since opening steps from Moonlight Beach in Encinitas in 2016, Cali Cream has expanded to include a bakery and a second ice cream location in San Diego’s downtown Gaslamp Quarter. Cali Cream also has been featured at special events like Comic-Con International and concerts at the Rady Shell at Jacobs Park.    “I don't know if there was ever a moment where the lightbulb went off,” Ortiz said, “but I think there are times where you're in a place in your life where you just say, ‘Hey, I want to do something different.’ ”    Ortiz came to CSUSM looking for a change, intending to create a better life for her daughter, Leslie.   When she was 16, Ortiz learned that she was pregnant. Telling her parents was difficult, and she didn’t want them to be disappointed in her or think it would keep her from having a successful future.    “It was extremely hard,” she said. “You never want to disappoint your parents. And you never want to do anything that they think might hold you back. Sometimes kids make mistakes. I've learned from it, but I think I've turned it around. I also believe that there are certain things that just kind of happen for a reason, and I feel like she's my biggest motivator. We’ve grown up together.”   Leslie was born prematurely, weighing just 4 pounds. Ortiz was facing adult responsibilities at a young age, but Leslie was a constant source of inspiration and motivation.    “At that time, it was so difficult to try to navigate everything,” Ortiz said. “But I ended up just striving forward again. I'm not going to be a statistic. I'm not going to let something like that hold me back. I needed to give my family – and I needed to give my daughter – a good example.”    When Ortiz was introduced to Rebeca Perren, a CSUSM marketing professor and former faculty mentor in the College of Business Administration’s mentorship program, she was clear that going back to school at age 30 was all for Leslie. And Perren was excited by the possibility of helping Latina students because when she was a student, she rarely saw people like her in the classroom.   “I wanted to help students who were like me,” Perren said. “And just by chance, Juliana was the student who was assigned to me. I got to know Juliana and her story, not just as a first-generation college student, but as a mother. She had a teenage daughter and she wanted to get her degree before her daughter went off to college. I had children myself, and we connected on so many different levels.”   Perren and Ortiz would meet to discuss class assignments and the struggles of being Latina in higher education. Ortiz saw that Perren regularly met with other business students, and she suggested that they all come together and start gathering as a group.    Perren invited Josefina Espino and Chris Santos to join, and they all bonded instantly. They met twice a month, usually at the campus Starbucks, and talked about how they pictured their lives after college.    The mentor group evolved into CoBA’s Latino Business Student Association, with Perren serving as the faculty adviser for seven years. Espino remembers when Ortiz revealed to the group that she was interested in entrepreneurship and wanted to start an ice cream business. Ortiz and Espino even used her business idea for a research project in a marketing class taught by professor Kristin Stewart.    Starting a path to entrepreneurship was exciting, but also nerve-racking for Ortiz. She didn’t know how she would balance being a student and mother while quitting her job as a marketing coordinator at Pacific Records, Inc. in San Diego.    “I remember one of the most important conversations I had to have with Juliana was about being generous to herself,” Perren said. “She, of course, had so much to offer, and one of the most difficult decisions she had to make was investing in herself. She is such a generous and loyal person. It felt difficult to let go of some of her commitments and give back to herself.”    Now, as an entrepreneur, Ortiz shows her generosity in the creative ways she connects with her customers and employees. When a customer comes into Cali Cream and talks about an ice cream flavor that holds significance for them, Ortiz goes out of her way to make it.    “Ice cream is such an emotional product,” Ortiz said. “We've made special request ice cream orders, because maybe it's a birthday present or it’s their parents' favorite. It’s so cool because I get to be the decision-maker. I can say yes or no, but if someone were to ask any other ice cream company, the answer is always going to be no. But my goal is to always make people happy.”   One of the most rewarding parts of Ortiz’s job is supporting her employees through college. It’s her way of giving back. A photo wall in the Encinitas location displays the logos of the colleges that her employees are attending. Ortiz even established a rule that if an employee performs well during the summer, they are guaranteed a job when they come home from college.    “I remember going to Cali Cream and seeing that the tip jar said ‘college fund’ on it,” Perren said. “It’s really awesome to see how college is built into the company culture. It's great when you see our alumni not only make a difference in their own life, but also how she can inspire and create social mobility in her family and in our community.”   Juliana Ortiz  Major at CSUSM: Business marketing   Graduation year: 2018  Company: Cali Cream  Website: calicreamicecream.com  Founded: 2016  Number of employees: 35-80 (depending on the season)    Talking Business With Juliana Ortiz What’s the best advice you received about starting a business?  Do what feels right for you and don’t be afraid to take risks. Not every risk is going to be successful, but there's certain risks that are very rewarding. I think if you do your work and research time, then it minimizes the damage.     What advice would you give budding entrepreneurs?  I would say go for it. I think you never want to regret not making a decision because of the fear of failure.     What’s the greatest challenge in starting your own business?  The greatest challenge for me was trying to understand the process for getting health permits.    Knowing what you know now, is there anything you would have done differently?  For us, it's a weather-based ice business. I have to look at weather for the next week and for the next couple of days to see how it impacts our business. That’s something that most people don't think about.   I would also make sure to work with a team and ensure that if there's a new product, we have to educate them. If your team's not good and if they're not educated, it falls back on you. They also don't want to be put in a position where they don't know how to communicate to their guests.    What are the qualities of a good entrepreneur?  With changes in just about anything, whether it’s regulation or COVID, you have to be able to adapt and you have to be able to transition.  Media Contact Bri Phillips, Communications Specialist bphillips@csusm.edu

After spending a few days at the White House meeting with the National Advisory Council on Indian Education, I flew directly from Washington, D.C., to Arizona. As I sat among distinguished tribal leaders and advocates at the Gila River Indian Community on Friday, Oct. 25, I witnessed a moment that generations of Native Americans have long awaited. President Joe Biden delivered a formal apology on behalf of the United States for the devastating legacy of Indian boarding schools – a system that sought to erase our people, our culture and our languages for over 150 years. "I formally apologize as president of the United States of America for what we did," Biden said in strident remarks. "It's long overdue." “The federal Indian boarding school policy, the pain it has caused, will always be a significant mark of shame, a blot on American history,” Biden said. As both an academic leader and Payómkawichum and Tongva woman, my presence for this historic moment carried profound personal and professional significance. The presidential apology, following the U.S. Department of the Interior's comprehensive investigation and "The Road to Healing” tour, represented more than just words – it marked a crucial step toward acknowledging the intergenerational trauma that continues to impact Native communities. "For too long, this nation sought to silence the voices of generations of Native children, but now your voices are being heard," Biden declared during the ceremony. I’m the director of the California Indian Culture and Sovereignty Center, and these words resonated deeply with our ongoing mission to preserve and advance Native American culture, history and sovereignty. One of the most meaningful aspects of the day was sitting alongside members of the National Native American Boarding School Healing Coalition, especially with a particular board member: Pauma-Yuima band of Luiseño Indians matriarch Juana Majel-Dixon, a longtime mentor and powerful force for Native American rights. Our connection spans years of advocacy work, including a memorable moment when, as she reminded me during the event, we participated in a crucial Violence Against Women Act (VAWA) call with then-Sen. Biden. Juana's tireless work led to President Barack Obama giving her one of the pens used to sign the VAWA reauthorization – a pen that now holds a place of honor in our California Indian Culture and Sovereignty Center, serving as a daily reminder to our students about the power of activism and engagement. While we appreciate President Biden's apology, there is so much more that must be done. We hope Biden will follow up by effectuating meaningful and appropriate action throughout his administration. Even as Native people receive this first-time official apology from the commander in chief, the U.S. Army continues to refuse to fulfill repatriation requests, pursuant to the Native American Graves Protection and Repatriation Act, to return the remains of the children who died at one of the first and most notorious federal Indian boarding schools, the Carlisle Indian Industrial School. The federal government must take concrete steps beyond apologies. A critical priority must be implementing fully funded, as I coined, "Language of the Land" initiatives requiring all schools to teach the Indigenous languages of their regions. This would include restoring original place names across the landscape – from mountains and rivers to cities and streets – returning them to their Indigenous names in Native languages. Such restoration of language and place names is not merely symbolic but represents a fundamental act of cultural justice and healing, returning what was systematically erased through colonization. Additionally, the government must fully fund tribal health care and education systems, protect tribal sovereignty and self-determination, strengthen tribal jurisdiction, honor all treaty obligations, protect sacred sites and cultural resources, ensure meaningful tribal consultation on federal projects affecting tribal lands and resources, address the crisis of missing and murdered Indigenous women, and provide comprehensive resources for cultural revitalization programs. We hope President Biden's apology provides leadership for federal officials and personnel to foster cooperation between the U.S. and tribal nations so that Native communities may continue to heal. It was heartening to see and share this day with so many friends and colleagues, and it was particularly moving to reconnect with individuals like Julian Brave NoiseCat and Emily Kassie, whose documentary “Sugarcane” powerfully captures the boarding school experience. I plan to bring this film to campus for a special screening and discussion. Their work ensures that these stories will continue to educate future generations. As an educator and advocate for Native American rights, I recognize that while this apology is historic, it's just the beginning. When Gila River Governor Stephen Lewis and the people of Gila River opened their homelands for this historic event, they created a space not just for an apology, but for a new chapter in Native American history. At the California Indian Culture and Sovereignty Center and within our American Indian studies program, we remain committed to supporting the healing process, preserving Indigenous knowledge and empowering the next generation of Native leaders. Indeed, it was a good day to be Indigenous. But more importantly, it marked the beginning of the real work – transforming this historic apology into meaningful action and lasting change for our communities. As I return to campus, I carry with me a renewed commitment to our mission and the knowledge that through our continued efforts, we will ensure that this moment becomes a catalyst for the healing and empowerment of Native peoples. While we have much work ahead, we are moving in the right direction.   Proudfit is the chair of CSUSM’s American Indian studies department and director of the California Indian Culture and Sovereignty Center on campus. Media Contact Brian Hiro, Communications Specialist bhiro@csusm.edu | Office: 760-750-7306

Throughout November, Cal State San Marcos will be celebrating and recognizing the contributions of American Indians with a series of special events as part of Native American Heritage Month.  CSUSM invites the campus community to honor Native American Heritage Month through the following events.    Tukwut Coloring Contest  Nov. 1-30 Pick up a coloring page at the California Indian Culture and Sovereignty Center, located in Social and Behavioral Sciences Building 1118. Coloring is from Nov. 1-15, with pages to be dropped off at the center. From Nov. 16-30, people can vote for their favorites on the Instagram page of the American Indian Student Alliance (@csusm_aisa). A winner will be announced on Nov. 30 and given a prize.    Exhibit Reception at the Sasse Museum of Art Saturday, Nov. 2, 1-3 p.m., Sasse Museum  Join us for the gallery viewing of featured artists Dr. Eric Tippeconnic, Monica Zavala and Lanise Luna.    Rep Your Tribe Spirit Day  Monday, Nov. 4 Come dressed in your tribal gear to show representation of what tribe you are from.   Honoring Native American Veterans Social  Tuesday, Nov. 5, noon-1 p.m., Veterans Center Join us as we honor Native veterans.    Beading Workshop Wednesday, Nov. 6, noon-1 p.m., CICSC (SBSB 1118) Learn how to create beadwork with the help of an instructor. Supplies are included.   Traditional Bow Making Workshop Thursday, Nov. 7, noon-5 p.m., CICSC (SBSB courtyard) Come learn how to create a traditional bow with Dr. Stan Rodriguez. Instruction will take place from noon-1 p.m., and the workshop area will be open from noon-5 p.m.   Rock Your Mocs Week Nov. 10-16 Take advantage of a positive opportunity to be united and celebrate tribal individuality by wearing moccasins. We honor our ancestors and Indigenous peoples worldwide during Rock Your Mocs events.   Native Fashion Day Tuesday, Nov. 12 Rock all your beadwork, including medallions, earrings and lanyards. Accessorize your wardrobe with your favorite ribbon dress or ribbon skirt.   ‘Reservation Dogs’ Marathon Wednesday, Nov. 13, CICSC (SBSB 1118) Join us to enjoy a full day of watching the acclaimed TV show “Reservation Dogs.” Snacks will be provided.   Outdoor Native Movie Night Thursday, Nov. 15, 6-8 p.m., Serenity Circle Bring your chairs and blankets and enjoy some snacks.   Storytelling Under the Stars With Dr. Stan Rodriguez Thursday, Nov. 14, 6-8 p.m., Serenity Circle Bring your chairs and blankets and join us for our annual storytelling event. We will provide hot drinks and treats.   Read a Native American Children's Book Day Monday, Nov. 18 Decolonize and indigenize your reading. For a full book list, visit caindianeducationforall.com.   AISA Gathering and Bird Social Thursday, Nov. 21, 5-8 p.m.  Come join us for an evening of bird dancing and singing.   College Motivation Day Friday, Nov. 22, 10 a.m.-1:30 p.m., USU Ballroom Join us for college readiness workshops, a campus tour, raffles and more.   ‘Dark Winds’ Marathon  Wednesday, Nov. 27, CICSC (SBSB 1118) Join us to enjoy a full day of watching the TV show “Dark Winds.” Snacks will be provided. Media Contact Jerry McCormick, Director of Strategic Communications jmccormick@csusm.edu | Office: 760-750-4010

Cal State San Marcos students approved a referendum this week to build a new wellness and recreation facility slated to open during the 2026-27 academic year. In the vote that took place from Monday through Wednesday this week, 64.6% of students voted to increase their fees, with 35.4% percent against. The turnout was 1,807 students, which is 11.9% of eligible student voters.  As a result of the “yes” vote, the student recreation fee will go up by $210 per semester, to $245 total, at the start of 2026-27. After that, the fee will increase 3% annually.   The fall referendum was described by Campus Recreation leaders as a now-or-never opportunity after a similar referendum in April failed. A renewed educational campaign called “Vote for U.” was led by student ambassadors from Campus Rec, CSUSM Athletics and CSUSM Housing, among other student groups and organizations.  “I want to commend the student ambassadors for leading this referendum with such passion and determination,” said Viridiana Diaz, CSUSM’s vice president for Student Affairs. “Their efforts in ensuring that students were educated and understood the importance of their vote had a significant impact on the level of student participation. Our students have left a lasting legacy for future generations of Cougars."  To reduce costs and maximize value, CSUSM will partner with the developer of North City and lease space in a new mixed facility boasting 49,200 square feet for wellness, recreation and basic needs services, plus 550 new student housing beds. The building will feature, among other amenities, more than 10,000 square feet for cardio machines and strength training equipment; dedicated wellness areas; an outdoor rooftop deck with a synthetic turf field for fitness programs, intramurals and sport club workouts; two standard-sized indoor courts; multipurpose rooms for a variety of individual and group activities; and a commuter lounge and e-sports collaboration den.  The wellness and recreation facility will be located across Barham Drive from University Village Apartments and directly next to The QUAD housing complex.  Since 2016, CSUSM students consistently have expressed a desire for more spaces dedicated to wellness, basic needs and recreation to support their growth and well-being. Now, thanks to the “yes” vote, CSUSM no longer will be one of the only California State University campuses without a dedicated facility for wellness and recreation.   “As someone who has lived on campus at The QUAD, I always felt like our school was missing a facility where students could go to truly be themselves and recover from a long school day,” said Jacob Brown, a junior kinesiology major and Campus Rec student assistant. “This facility not only will improve the lives of all students here on campus, but also those who live off campus. This building also will offer more spaces for programs like kinesiology and athletics, allowing them to become bigger and better than ever.”   In response to student feedback after the failed referendum in April, CSUSM made three important changes:  The increase to the recreation fee was reduced by $20, to $245 per semester (versus $265 previously).  The fee will not be charged until the year when the facility opens, which is projected to be 2026-27. Students objected to language in the previous proposal calling for them to start paying the higher fee in fall 2025, one year before the building’s expected opening.  The facility will be able to support more diverse programming. Large spaces like the indoor courts, rooftop terrace and outdoor courtyard can be reserved for student organization, department or student life events, which will expand programs to promote recruitment, retention, community and student success.   “A new rec facility at our school will be incredibly beneficial, offering students a place for physical activity and relaxation,” said Arman Rahgozar, a senior psychology major and CSUSM student-athlete. “More modern facilities will help to foster a strong sense of school spirit with students at CSUSM. With how fast the school is growing, a new rec facility is needed for the student experience to continue to grow as well.”  Media Contact Eric Breier, Interim Assistant Director of Editorial and External Affairs ebreier@csusm.edu | Office: 760-750-7314

When the Department of Education released a new Free Application for Federal Student Aid form, more commonly known as FAFSA, it was supposed to simplify the financial aid process for students across the country. While the form was condensed from 108 questions to 40, the rollout of what was supposed to be a streamlined process was plagued by delays and glitches. A form that normally is made available on Oct. 1 didn’t become accessible until Dec. 31, which was by law the latest it could be opened. Even when the form finally opened, seemingly endless issues caused stressful delays for many students who couldn't find out how much aid they would be receiving. Cal State San Marcos political science student Sarah Flores was among those affected. The myriad issues she had with the FAFSA caused so much consternation that she was called upon to provide testimony about the difficulties to the California State University Board of Trustees in September. “I worry about not having enough money for school and living expenses as I haven't been able to successfully submit my financial aid application through the new system,” Flores told the trustees. “Financial aid is my lifeline. At first I thought it might be a glitch or maybe I typed something wrong, but after trying again and again the same issue kept happening. “As deadlines loomed and the clock ticked, I couldn't access the one thing that would help me afford my education and living expenses. It was incredibly frustrating knowing that the solution to my financial aid worries was just out of reach.” But CSUSM is at the forefront of trying to make it a smoother process for students across the country when the FAFSA opens Dec. 1 for the 2025-26 financial aid cycle. CSUSM was one of two CSU schools selected to participate in FAFSA beta testing, which will provide students with early access to complete the form and then provide feedback to the Department of Education. The early access also means CSUSM will be able to process financial aid packages sooner. All currently enrolled CSUSM students are eligible to participate in the FAFSA beta testing. Students were informed via email and text message about the opportunity to complete an interest form by Oct. 25. Those who complete the interest form will gain access to the FAFSA form in mid-November, weeks before it becomes available to students across the country. “Our students will have the ability to provide direct feedback to the Department of Ed on what is working well and what has to be corrected,” said Julie Lindenmeier, CSUSM’s director of the Financial Aid and Scholarships Office. “They're going to have the ability to say, ‘This question doesn’t make sense, or I had a technical error in this area.’ And that's important, because making the process easy to use was what this redesign was for.” As one example, Lindenmeier said a question about whether students wanted an unsubsidized loan if their tax contributor was unable to complete the form caused confusion. Many students clicked yes thinking they wouldn’t otherwise be eligible for a loan. But by answering the question incorrectly, their parents were never even invited to complete their portion of the FAFSA. “The beta is important not only because our students will get first access, but they'll have a real opportunity to contribute to the national discourse and make this better for everyone,” Lindenmeier said. Lindenmeier encourages all CSUSM students to complete the interest form so that they can participate in the early access. She said it’s critical that students use the email address that they’ve previously used to access the FAFSA rather than their campus email. Students who need more information about the beta testing can contact the Office of Financial Aid and Scholarships at finaid@csusm.edu. Media Contact Eric Breier, Interim Assistant Director of Editorial and External Affairs ebreier@csusm.edu | Office: 760-750-7314

The COVID-19 pandemic that started in 2020 stirred up an alarming degree of hate against people of Asian descent throughout the United States. In response, in March 2021, Cal State San Marcos formed a workgroup charged with identifying the needs of Asian, Pacific Islander and Desi American (APIDA) students at the university and offering recommendations. That group produced a report that, among other recommendations, created the APIDA Success Initiative. A couple years later, the faculty and staff behind the initiative are reporting laudable progress toward their goals. The most impressive development is that they have secured more than $1 million in grant funding, including a $600,000 grant from the Stop the Hate (STH) program through the California Department of Social Services. The STH funding, which started last year and will run through 2025, marks the first time that CSUSM has received money from the organization. As part of the grant, CSUSM started a project called Unifying APIDA Communities Together, or U-ACT. “The grant funding that CSUSM received connects us to a statewide movement to bring greater visibility to APIDA communities that have been underserved, overlooked and have faced discrimination – and support them collaboratively in repairing harm and bringing healing,” said Dr. Theresa Suarez, a sociology professor who’s the project director and principal investigator for U-ACT. Joining Suarez on the U-ACT team from CSUSM are Dr. Madeline Lee, associate professor of social work; Dr. Christina Holub, associate professor of public health; Dr. Sara Constantinescu, project coordinator; Dr. Grant Muāgututi’a, assistant professor of liberal studies, consultant and community liaison; Joshua Galea'i, consultant and community liaison; Lia Mauga, consultant and community liaison; and Cheryl Landin, assessment lead. Through U-ACT, CSUSM is partnering with various nonprofit organizations to help them offer free intervention and prevention services in communities and neighborhoods within the university’s service area. Two of the most prominent are ’Umeke, which is dedicated to the preservation, perpetuation and education of Hawaiian culture; and Save Our Streets (SOS), which focuses on reducing community violence by engaging all Oceanside youth through athletics and performing arts within a context of Samoan cultural values to promote healh, wellness, healing and safety. Two other noteworthy grants are $400,000 from the National Institutes of Health (with Holub as principal investigator) to support Pacific Islander community health and $375,000 from the California State University system to launch the Asian American, Native Hawaiian and Pacific Islander (AANHPI) Student Achievement Program at CSUSM. Members of the original APIDA Student Success Workgroup team (including Suarez, Lee, Landin and Mae Talicuran) co-wrote a proposal in collaboration with the Office of Inclusive Excellence that secured funding for the latter program in spring 2024. It’s designed to provide culturally responsive services to enhance student educational experiences and promote higher education success for low-income, underserved and first-generation AANHPI students and other underrepresented students.  Collectively, the grants are funding campus support and activities, language and cultural preservation/revitalization, and research and archiving for the APIDA community. Suarez said she is seeing positive effects from the work enabled by the grant funding – both on and off campus. “We do notice that our community partnerships are strengthening with time as we demonstrate CSUSM’s commitment to belonging to our region – and not just the other way around, of insisting people feel belonging to a university,” she said. “Some may never become students here, for any number of reasons, but our region should know that CSUSM cares for communities and neighborhoods.” Media Contact Brian Hiro, Communications Specialist bhiro@csusm.edu | Office: 760-750-7306

Cougar Madness first started as a Cal State San Marcos event in 2016. A spin on the traditional Midnight Madness, Cougar Madness signals the start of the college basketball season. After a five-year hiatus due to COVID, Cougar Madness returned to CSUSM on Oct. 10, with students filling the Sports Center seats focusing on the scene unfolding in front of them.  The scene? Introductions to the players from all of CSUSM’s sports teams. Basketball was the final sport introduced to the crowd. With both the men’s and women’s teams running through a huddle of cheerleaders and fog, waving to the crowd as their introduction videos played on the scoreboards.  “I’m excited for the energy of the students,” said Morod Shah, CSUSM’s athletics director. “What I really want to do is help promote student life, campus life and school spirit.” The event was full of energy. After introductions, the student emcees led the audience in a series of basketball-related games. One game was called, “Musical Cougs,” an alternate version of musical chairs where volunteers from the crowd attempted to make a basket and return to their seats before the music was paused. A few more games were played to further hype up the crowd.  The event also featured performances from CSUSM’s cheer and dance teams.  A dunk contest among men’s basketball players wrapped up the event. A group of judges sat at half-court and held up the number they felt the dunk fell on a 10-point scale.  The judges demonstrated school spirit by wearing T-shirts with the number 25 and the word family displayed in the middle. “We just completed 25 years in athletics,” Shah said. “We are a Cougar family, and the Cougar family is about not only our student athletes but the student body in general, and you can tie that into the power of CSUSM, the power of us. It's all just one big family.” CSUSM’s basketball season begins in November. The first men’s game is Nov. 8 at 12:30 p.m. against Biola at The Sports Center, while the first women's game is Nov. 8 at 4 p.m. against Point Loma as part of the PacWest/CCAA Conference Challenge at Azusa Pacific. Media Contact Eric Breier, Interim Assistant Director of Editorial and External Affairs ebreier@csusm.edu | Office: 760-750-7314