Newsroom
- Master's Student Opens Up About Traumatic Past in Film, A&L EventIf you sit down with Nicole Mendez, you may question her decision to major in chemistry and math in her first college experience. After all, years later she owns an MFA from San Diego State in filmmaking and is currently pursuing a second master’s degree in literature and writing studies from Cal State San Marcos. She’s earning the latter while also working full time as the administrative coordinator with the LTWR department. She’s also a wife and mom to three children. Creating art has always been inside Mendez, and her work reflects that. She will show her documentary “Bad Child” on March 4 in Arts 111 as part of CSUSM’s Arts & Lectures series. The 13-minute film will be shown at noon, followed by a brief discussion from Mendez. She’ll also lead a panel discussing the impacts of sexual assault, how trauma is expressed artistically and the many resources available to survivors. Staff from Student Health & Counseling Services and faculty and staff from the department of psychology and the School of Arts will sit on the interdisciplinary panel. As with most A&L events, CSUSM students, faculty, staff and alumni are free. Community members are $5. Tickets are available online. The topic is heavy. She wrote and produced it as a retelling of her personal sexual abuse as a child primarily at the hands of her step grandfather. “So the film is entirely my story,” Mendez said. “It goes through every kind of what I see as different stages of the outcomes. I was sexually abused as a child multiple times, so this is something that impacted me throughout my entire lifespan. The film goes through different developmental stages and how it affected me throughout that time.” The film also has interviews with psychologists who speak to the technical side of recovering and healing. Mendez included facts from her own research as well as statistics on recovery. Her own personal story is woven throughout the film. She sees the event as an opportunity to discuss a subject that still doesn’t get enough attention on college campuses, although she is quick to praise the work done by SHCS. “There’s a lack of people who talk to their children about sexual assault,” said Mendez, 42. “It's not discussed enough as kids are growing up. It's ignored. So I think a lot of young people get to college and they don't think about these risks, and they don't think that these things do happen. And then when they happen to someone they know, or they're aware that these things are occurring, they don't know what to do. They don't know how to help. They don't know how to positively contribute to such an important issue. And so those are all things I want to touch on.” Filled with expert interviews and personal narratives, the film touches on her experiences while also placing a hard emphasis on the importance of parental and caregiver support in the aftermath. Healing is an individual journey, one that could be made much longer and more difficult without the presence of support. That’s particularly important when the abuse happens to a child, according to Mendez. “How that event impacts you is greatly determined by the support you receive or don't receive when you disclose that event, it is so critical for someone who has had horrible things happen to them,” Mendez said. “After disclosure is supported appropriately, they (a victim/survivor) will likely have less severe outcomes compared to someone who might have had something happen and they tell someone, and the person doesn't believe them, or they tell them they're a liar. There's such a big impact.” The switch in pursuits to visual arts as an undergraduate student at a small liberal arts college in Portland wasn’t as much of a stretch as it seems because it aligned with Mendez’s interests. And when she took a film class in the SDSU MFA program in 2018, it sparked a passion for filmmaking, leading to a transition from fine art to film. While some people choose activities when they have free time, Mendez simply doesn’t have much. Instead, she makes time for her creative outlets partly by involving her family. Her first film — a short narrative about a girl and her grandma — was inspired by her childhood experiences – memories of making tamales with family and listening to music, which often sparked creative ideas. In the film, the girl goes into one of her grandma's rooms and starts using her sewing materials and tries to make herself a dress. At the end, the grandma comes in and offers to help her as a form of connection through action. Mendez finds inspiration from both real-life experiences and music, particularly non-lyrical film scores. Her art is personal, often reflecting childhood experiences and family dynamics as someone who grew up in Chula Vista but also lived in Florida, Connecticut and other parts of San Diego and L.A. In addition to making documentary films, she’s an accomplished painter. She painted her daughter for a decade in a series that explored themes of childhood innocence and the contrast between child and adult expressions. “That was obviously a very personal series,” Mendez said of her now 16-year-old daughter. “I was, in a sense, reexamining my own childhood through these pictures of her. And then when I went off and started making films, I did some animations, and all of those had to do with my childhood. And then the film about the dress. There were elements of my childhood that were put into that.” Her love for color and patterns is evident in all her work, from painting to filmmaking to her personal style. Mendez of course finds it challenging to balance full-time work, family responsibilities and creative pursuits. She has slowed down on creative work to focus more on family time, especially as her three children — one in high school and two in elementary school — have more activities. Mendez’s goal is to educate and inspire collective improvement in supporting victims and addressing sexual assault. Healing is a process, and it’s one that is different for every survivor. She reported her abuser during the making of the documentary, which took a long time to be processed. He was arrested the same week the film was completed in spring 2022, adding another level of emotional impact to the project. Just last month — three decades after the abuse began — he was sentenced to six years in prison. At age 87, he will most likely spend the rest of his life behind bars. The reporting process was challenging with delays and emotional tolls, but Mendez felt it was important to go through it at the pace it required. The documentary serves as a testament to her persistence. The long journey of reporting and seeking justice is over, but the healing continues. “I won't say there's a real resolution because I do feel like when someone experiences sexual assault of any sort, no matter how minor it is, it affects you forever,” Mendez said. “It'll affect you less if you handle it, you face it, you deal with it, you process it and process it and process it. I do believe it gets better, and some of that is shown in the film. It's not all just dark and negative. It’s more factual and just this is how it was and is. “I want people to take something away from it as far as how can we be better? Just collectively, parents, teachers, mentors, people who are in those positions to receive that information, those disclosures. How can we as a community, as society, be more supportive and be better?” Mendez the chemist and/or mathematician never surfaced, and probably for good reason as her art has and will inspire others. But perhaps there’s something to order, problem solving and truth that chemistry and math provide that also speaks to who she is. Whatever she chooses to do with her career, it’s clear Mendez is one thing above all — resilient. “I want to focus on how to help people who have experienced that because when someone discloses sexual assault, the reactions that they receive to that disclosure impact the outcomes of that assault, sometimes more than the assault itself,” Mendez said. “It has such a profound impact on how someone heals or is able to cope that it is really critical that people have an idea of the language to use and how to address those situations. “And the reality is this does happen, or people have experienced it in their past. But it still affects them, of course. To know how to interact with someone about those topics who has had those experiences, that’s really important.” Media Contact Eric Breier, Interim Assistant Director of Editorial and External Affairs ebreier@csusm.edu | Office: 760-750-7314
- Alumna's Journey: Student to Teacher to Proud ParentWhen Karen Charles participated in Cal State San Marcos’ commencement ceremonies to receive her bachelor’s in 2000 and her teaching credential in 2001, she did so on a small grassy area in Forum Plaza. At the time, there were four main buildings on campus with University Hall having just opened a couple of years before Charles graduated with her liberal studies degree. So, it’s easy to imagine her shock at seeing campus for the first time since those commencement ceremonies when she arrived in the summer of 2023 to attend family orientation with her daughter, Kaiah, who was an incoming first-year student that fall. “It was crazy,” Charles said. “I thought, ‘This was my little school, and it's just so beautiful.’ I was so proud of how far it's come. I almost got teary eyed. I feel like I was there at the beginning, and it's become this incredible university. Attending orientation, I don’t know why people in the area would want to go anywhere else. It’s so gorgeous and you have everything.” Charles attended CSUSM with a single goal – becoming an elementary school teacher. And she credits the university for helping to prepare her for the career she’s enjoyed for more than two decades. “Like with anything, once you actually get into teaching it can be so different than what you learned in school,” Charles said. “But CSUSM really does a great job of setting you up for success. “It was helpful that so many of my professors had been in the classroom before. It wasn't someone just telling you what it was going to be like, it was based on real-life experience. That made a huge difference learning from people who actually know what you're going to be going through and what it’s like. They didn’t sugarcoat everything, which was good because they know that there are good things about teaching and there are challenging things about teaching.” Charles was a first-generation college student, and she was focused from a young age on becoming a teacher (brief thoughts about becoming a nurse ended in fifth grade when she sliced open her hand and saw the blood). She always loved working with kids – even when she was one herself. In elementary school, she often helped in the kindergarten classes, loving every minute working with younger students. An Escondido native, Charles taught in her hometown at Conway Elementary (now known as Conway Academy of Expeditionary Learning) for three years before moving across town to help open Bernardo Elementary School in 2005. She has been at Bernardo ever since, teaching first grade throughout her career. “I love what I do,” Charles said. “First grade is so much fun because a lot of these kids come in knowing letters and sounds, but they literally leave as readers. First grade is so foundational that just to see their growth is so rewarding. “And we have great families at Bernardo. I love my team that I work with and we have an awesome principal. I couldn't work at a better school.” Charles has similar feelings about CSUSM. She was about 7 months pregnant with her first child, Benjamin, when she received her teaching credential at commencement in 2001. A year later, she began teaching at Conway. She had three more children – Kaiah and sons Elijah and Josiah – with Kaiah following in her mom’s footsteps by attending CSUSM. Like her mom, Kaiah is looking toward a career working with children. She is majoring in psychological sciences and works about 30 hours a week doing applied behavior analysis therapy to help young children with autism learn and develop skills. “I love working with kids. I feel like I was born to do it,” said Kaiah, who likely will pursue her master’s with an eye on being a therapist. It's gratifying for Charles to see how Kaiah is finding her place at CSUSM and looking forward to diving deeper into her major as she completes her general education courses. “I'm so happy she's there, and she's really happy that she's there, too,” Charles said. “Right from the time we got to orientation, it just felt like a family and a community.” Media Contact Eric Breier, Interim Assistant Director of Editorial and External Affairs ebreier@csusm.edu | Office: 760-750-7314
Student Announcements
- Campuswide Evacuation DrillA mandatory campuswide building evacuation drill will be held on Feb. 12 at 9 a.m. The drill complies with a California State University policy that requires each campus in the system to conduct a building evacuation drill at least once annually. On Feb. 12 at 9 a.m., a message will be sent via the emergency notification system to start the evacuation drill. Multiple modalities may be utilized, including desktop alerts, digital signage, library PA, Cougar Central PA and text messages. Your building’s fire alarm also may activate. The drill is expected to last 20-30 minutes. Please evacuate the building, report to the nearest evacuation zone and wait for the “all clear” before re-entering. You can review the building evacuation zone assignments at https://www.csusm.edu/em/documents/csusmevaczones24.pdf. Contact Emergency Management at em@csusm.edu with any questions.
- Checking the Status of Campus ElevatorsDid you know there are three ways to check the working status of CSUSM’s 40 elevators and five wheelchair lifts? 1. Facilities Development and Management tracks the working status of our elevators with this interactive map. https://workrequest.csusm.edu/elevator/status.php 2. You can also sign up for email notifications that automatically alert you when our elevators are taken out of service or returned to service here. https://m.csusm.edu/default/kurogo_message_center/channels?feed=messages_channel_eac8ab41-0a30-45fd-aa4b-e1bca1ec9644 3. You can also receive automatic notifications on your phone through the CSUSM App. To sign up do the following steps: • Sign in to the CSUSM App • Go to “Maps” • Click on “Elevator Status” • Click on the “Opt In” button
News Release
- Master's Student Opens Up About Traumatic Past in Film, A&L EventIf you sit down with Nicole Mendez, you may question her decision to major in chemistry and math in her first college experience. After all, years later she owns an MFA from San Diego State in filmmaking and is currently pursuing a second master’s degree in literature and writing studies from Cal State San Marcos. She’s earning the latter while also working full time as the administrative coordinator with the LTWR department. She’s also a wife and mom to three children. Creating art has always been inside Mendez, and her work reflects that. She will show her documentary “Bad Child” on March 4 in Arts 111 as part of CSUSM’s Arts & Lectures series. The 13-minute film will be shown at noon, followed by a brief discussion from Mendez. She’ll also lead a panel discussing the impacts of sexual assault, how trauma is expressed artistically and the many resources available to survivors. Staff from Student Health & Counseling Services and faculty and staff from the department of psychology and the School of Arts will sit on the interdisciplinary panel. As with most A&L events, CSUSM students, faculty, staff and alumni are free. Community members are $5. Tickets are available online. The topic is heavy. She wrote and produced it as a retelling of her personal sexual abuse as a child primarily at the hands of her step grandfather. “So the film is entirely my story,” Mendez said. “It goes through every kind of what I see as different stages of the outcomes. I was sexually abused as a child multiple times, so this is something that impacted me throughout my entire lifespan. The film goes through different developmental stages and how it affected me throughout that time.” The film also has interviews with psychologists who speak to the technical side of recovering and healing. Mendez included facts from her own research as well as statistics on recovery. Her own personal story is woven throughout the film. She sees the event as an opportunity to discuss a subject that still doesn’t get enough attention on college campuses, although she is quick to praise the work done by SHCS. “There’s a lack of people who talk to their children about sexual assault,” said Mendez, 42. “It's not discussed enough as kids are growing up. It's ignored. So I think a lot of young people get to college and they don't think about these risks, and they don't think that these things do happen. And then when they happen to someone they know, or they're aware that these things are occurring, they don't know what to do. They don't know how to help. They don't know how to positively contribute to such an important issue. And so those are all things I want to touch on.” Filled with expert interviews and personal narratives, the film touches on her experiences while also placing a hard emphasis on the importance of parental and caregiver support in the aftermath. Healing is an individual journey, one that could be made much longer and more difficult without the presence of support. That’s particularly important when the abuse happens to a child, according to Mendez. “How that event impacts you is greatly determined by the support you receive or don't receive when you disclose that event, it is so critical for someone who has had horrible things happen to them,” Mendez said. “After disclosure is supported appropriately, they (a victim/survivor) will likely have less severe outcomes compared to someone who might have had something happen and they tell someone, and the person doesn't believe them, or they tell them they're a liar. There's such a big impact.” The switch in pursuits to visual arts as an undergraduate student at a small liberal arts college in Portland wasn’t as much of a stretch as it seems because it aligned with Mendez’s interests. And when she took a film class in the SDSU MFA program in 2018, it sparked a passion for filmmaking, leading to a transition from fine art to film. While some people choose activities when they have free time, Mendez simply doesn’t have much. Instead, she makes time for her creative outlets partly by involving her family. Her first film — a short narrative about a girl and her grandma — was inspired by her childhood experiences – memories of making tamales with family and listening to music, which often sparked creative ideas. In the film, the girl goes into one of her grandma's rooms and starts using her sewing materials and tries to make herself a dress. At the end, the grandma comes in and offers to help her as a form of connection through action. Mendez finds inspiration from both real-life experiences and music, particularly non-lyrical film scores. Her art is personal, often reflecting childhood experiences and family dynamics as someone who grew up in Chula Vista but also lived in Florida, Connecticut and other parts of San Diego and L.A. In addition to making documentary films, she’s an accomplished painter. She painted her daughter for a decade in a series that explored themes of childhood innocence and the contrast between child and adult expressions. “That was obviously a very personal series,” Mendez said of her now 16-year-old daughter. “I was, in a sense, reexamining my own childhood through these pictures of her. And then when I went off and started making films, I did some animations, and all of those had to do with my childhood. And then the film about the dress. There were elements of my childhood that were put into that.” Her love for color and patterns is evident in all her work, from painting to filmmaking to her personal style. Mendez of course finds it challenging to balance full-time work, family responsibilities and creative pursuits. She has slowed down on creative work to focus more on family time, especially as her three children — one in high school and two in elementary school — have more activities. Mendez’s goal is to educate and inspire collective improvement in supporting victims and addressing sexual assault. Healing is a process, and it’s one that is different for every survivor. She reported her abuser during the making of the documentary, which took a long time to be processed. He was arrested the same week the film was completed in spring 2022, adding another level of emotional impact to the project. Just last month — three decades after the abuse began — he was sentenced to six years in prison. At age 87, he will most likely spend the rest of his life behind bars. The reporting process was challenging with delays and emotional tolls, but Mendez felt it was important to go through it at the pace it required. The documentary serves as a testament to her persistence. The long journey of reporting and seeking justice is over, but the healing continues. “I won't say there's a real resolution because I do feel like when someone experiences sexual assault of any sort, no matter how minor it is, it affects you forever,” Mendez said. “It'll affect you less if you handle it, you face it, you deal with it, you process it and process it and process it. I do believe it gets better, and some of that is shown in the film. It's not all just dark and negative. It’s more factual and just this is how it was and is. “I want people to take something away from it as far as how can we be better? Just collectively, parents, teachers, mentors, people who are in those positions to receive that information, those disclosures. How can we as a community, as society, be more supportive and be better?” Mendez the chemist and/or mathematician never surfaced, and probably for good reason as her art has and will inspire others. But perhaps there’s something to order, problem solving and truth that chemistry and math provide that also speaks to who she is. Whatever she chooses to do with her career, it’s clear Mendez is one thing above all — resilient. “I want to focus on how to help people who have experienced that because when someone discloses sexual assault, the reactions that they receive to that disclosure impact the outcomes of that assault, sometimes more than the assault itself,” Mendez said. “It has such a profound impact on how someone heals or is able to cope that it is really critical that people have an idea of the language to use and how to address those situations. “And the reality is this does happen, or people have experienced it in their past. But it still affects them, of course. To know how to interact with someone about those topics who has had those experiences, that’s really important.” Media Contact Eric Breier, Interim Assistant Director of Editorial and External Affairs ebreier@csusm.edu | Office: 760-750-7314
- CSUSM Ranks High in New State Index for Social MobilityCal State San Marcos is ranked No. 15 in a new state index that measures the extent to which schools drive upward mobility among underserved learners. The inaugural California Mobility Index (CMI) ranks 82 four-year institutions that collectively enroll almost 800,000 undergraduate students. But rather than the traditional approach of rewarding institutions based on the exclusivity and standardized test scores of their incoming class, the CMI evaluates institutions on the proportion of low- and moderate-income students they enroll and the return on investment they provide within the state of California. The CMI is the product of a partnership between the College Futures Foundation and the HEA Group. “This new state index is a step in the right direction to ensure that the work at CSUSM and other CSUs is acknowledged and highlighted,” CSUSM President Ellen Neufeldt said. “I am encouraged to see more rankings evolving to recognize the institutions that are making the greatest impact on students’ social and economic mobility. We’ve known all along that we are changing lives and the communities we serve. As the national conversation around the ROI of higher education continues, we can clearly see that college is indeed an investment that pays off.” The index is based on the share of Pell Grant recipients that an institution enrolls, the average earnings of those students within 10 years after enrollment and the average out-of-pocket costs paid by those students for their degree. Pell Grants are federal financial aid awards available to low- and moderate-income students. Researchers used U.S. Department of Education data to track the earnings of such students after graduating. The CMI is dominated by schools from California State University, with CSU campuses accounting for 13 of the top 15 spots. CSUSM has become recognized as a national leader in social or economic mobility under the leadership of President Ellen Neufeldt. The university ranks No. 2 out of more than 1,200 schools nationally in the current Social Mobility Index by the online publication CollegeNET, and it topped that same list two years ago. CSUSM also annually hosts the National Social Mobility Symposium, which draws hundreds of leaders from across the country to discuss ways to make higher education more accessible to all.
Steps Magazine
- Alumna on Front Lines of Fight to Advance Clean EnergyManal Yamout McDermid often feels like she’s standing on the cutting edge of California’s multibillion-dollar green economy. One day, McDermid will be meeting with a company that is developing what are effectively electric helicopters designed to cover distances of less than 100 miles – basically, an Uber for the skies. The next day, she’ll sit down with a business that’s building a device that captures a semi truck’s carbon emissions directly from the tailpipe, pumps it into a tank, then either buries it underground or sells the CO2 for use in products like soda. Still other days might include huddles with firms that make rooftop solar panels, heat pump water heaters, even self-driving cars. “Each of the clients that I work with, I get a chance to embed in their team,” McDermid said. “I get to jump around. And not only is the subject matter different, but the people are different and the vibe is different. I like that diversity.” Those clients, in turn, value McDermid’s expertise, so much so that they’re willing to pay handsomely for it, in many cases while they’re still trying to get off the ground as a startup. The Cal State San Marcos alumna is the founding partner of Caliber Strategies, a Sacramento-based lobbying firm that helps energy and climate companies – whether sexy startups or stodgy utilities – navigate the regulatory maze that is the California policy arena. In doing so, McDermid draws on almost two decades of experience in state politics and policymaking, going back to when she was a clean energy adviser to former Gov. Arnold Schwarzenegger in her early 20s, only a few years after graduating from CSUSM with a degree in biology. “I founded this company because it’s really challenging to bring new technologies to market, especially in a place like California where the market rules are quite complex and there are all these different agencies doing different things,” McDermid said. “We focus exclusively on climate and energy, and primarily on what I refer to as disruptive technologies.” Founded in 2013, Caliber now totals eight employees, and one of McDermid’s fellow partners is Michael Picker, former president of the California Public Utilities Commission (CPUC), the nonpartisan body charged with regulating the state’s utilities. The company has almost 50 clients, including investment management giant Blackstone, accounting firm KPMG and Sunrun, one of the nation’s biggest solar installers. Sometimes Caliber’s clients take the form of a legacy company that’s opening a new product line. A.O. Smith Corporation, for example, has been around for 150 years and is one of the world’s leading manufacturers of water heaters and boilers, with annual sales of almost $4 billion. But as California increasingly moves toward the full electrification of all buildings, A.O. Smith is gravitating toward heat pumps, which heat water using electricity instead of gas. Enter Caliber. The company worked with a team of nonprofit, industry and environmental organizations to help pass legislation to allocate about $44 million in incentives for heat pumps. Caliber then led an effort with this coalition and the CPUC to design an incentive program that would offer state residents payments of up to $7,300 for installing heat pumps. Another category of clients is fledgling businesses with an innovative solution to a climate-related problem. Charm Industrial is a Bay Area startup with a mission to, as its website touts, “put oil back underground,” an elegantly simple description of the complex science involved in carbon capture and sequestration. Charm approached Caliber in its infancy, seeking to get introduced to the right people, increase its name recognition and create a market from scratch. “It’s about streamlining the process, and even more so trying to educate regulators,” McDermid said. “We educate regulators and policymakers about what the needs of new technologies are. After the policymaker has already said, for example, we want electric cars and you have the market ready, there remain all these barriers that no one has figured out. So it’s a collaborative process to figure out how we get from where we are now to where we want to be.” It was at CSUSM where McDermid discovered her twin passions for environmental science and public policy. Having initially enrolled at the university on a cross country and track and field scholarship (she competed for two years before injuries forced her to stop), she decided she wanted to pursue conservation biology and save the earth one planted tree at a time. At some point in her college journey, however, it dawned on her that planting trees – even 10 to 20 acres worth – couldn’t compare with, say, protecting millions of acres through legislation. As a junior, McDermid spent the fall semester in Washington, D.C., as part of the Panetta Congressional Internship Program, and when she returned, she ran for and was elected president of Associated Students, Inc., for her senior year in 2004-05. She even started a progressive activist organization with some friends. “CSUSM was this perfect testing ground to try out all these different things,” she said. Using her student experience as a springboard, McDermid was accepted after graduation into the Capital Fellows Program, an initiative through Sacramento State that offers paid, full-time fellowships in each branch of California’s government. She was assigned to Gov. Schwarzenegger’s office for a year, followed by a year working in the office of First Lady Maria Shriver. In 2008, McDermid got her big break when Susan Kennedy, still early in her tenure as Schwarzenegger’s chief of staff, acted on a recommendation to tap McDermid as her top deputy. Kennedy was seeking not an executive assistant but someone who could step into her high-pressure position when necessary and not miss a beat. In McDermid, she found a kindred spirit, essentially a younger version of herself. “She was perfect,” Kennedy said. “She looked out at the landscape from the perspective of, if she were the chief of staff to the governor, how would you prepare for this? How would you brief him on this? What information do you need from the agencies or the departments or the senior staff? “It’s a very tough role to step into, and she earned everyone’s respect because she was so good at what she did. She made me twice as good at what I was doing because she was as good as me.” Near the end of his eight years as governor, Schwarzenegger began to feel a particular urgency to buttress his accomplishments in the climate space. He tasked Kennedy with figuring out how to secure permitting for a host of renewable energy projects being incentivized by the Obama administration, and Kennedy in turn tasked not only Picker – the former CPUC president and current Caliber partner – but also McDermid. “It was a failure-is-not-an-option initiative by the governor,” Kennedy said. “I gave Michael all the power, and I gave him the most powerful weapon I could think of, which was Manal. The two of them were responsible for basically unlocking gigawatts of renewable energy in California, which completely changed the landscape of the state’s climate initiatives.” McDermid’s efforts were so successful that, when Schwarzenegger left office in 2011 and Jerry Brown entered, she was among just a handful of staffers retained out of the nearly 100 in the governor’s office. She departed later that year to take a job in Washington as a lobbyist for NextEra Energy, an electric utility holding giant, before Kennedy lured her back to California in 2013. With her longtime mentor, McDermid launched not only Caliber but also Advanced Microgrid Solutions (AMS), a company that was born out of the shuttering of the San Onofre nuclear power station in June 2013. That closure created an immediate 20% power shortage in large portions of Los Angeles, a gap that AMS filled by building what McDermid called the “world’s largest virtual power plant” – battery storage systems at commercial sites like Kaiser Permanente, Irvine Company and Walmart. Over time, AMS shifted its focus from developing those large-scale energy storage projects to providing software that allowed others to optimize their own energy storage assets. When AMS was sold in 2020, McDermid rededicated herself to Caliber, which had been on the back burner for a few years. During the pandemic, she got married and moved from San Diego (where she grew up after her family escaped war-torn Lebanon when she was 3) to Santa Barbara, her husband’s hometown. Manal and Hitch, her husband, have a 3-year-old son, Malek. McDermid makes frequent trips to Sacramento and to San Francisco, where Caliber has a small office. Not coincidentally, the Bay Area also is the headquarters of the CPUC, one of the regulatory bodies that Caliber works closely with, along with the California Energy Commission, the Air Resources Board and the Natural Resources Agency. Many for-profit companies have an adversarial relationship with the regulators that establish the rules governing them, but that’s not the case with Caliber or most of its clients. They’re all in the same boat and rowing in the same direction when it comes to the state’s ambitious climate goals, which is one of myriad reasons why McDermid loves the work she does. “We’re very focused in California precisely because we actually want to get things done,” McDermid said. “I don’t want to spend my time convincing someone that climate change is a problem or that we should put more electric vehicles on the roads. The nice thing about California is, at the highest level, the leadership is completely bought in on what the problem is. And it’s more about figuring out: How do we solve it?” Manal Yamout McDermid Major at CSUSM: Biology Graduation year: 2005 Company: Caliber Strategies Website: caliberstrat.com Founded: 2013 Number of employees: 8 Talking Business With Manal Yamout McDermid What's the best advice you received about starting a business? Work with people you like. It's super simple, but if you pick people you like and admire and want to spend an inordinate amount of time with, you really can't go wrong. In some ways, getting the people right is more important than the idea and the path to market. What advice would you give budding entrepreneurs? Same advice as the first one: Choose your partners carefully, and choose them based on their character, their integrity and your level of trust in them. Don’t just think about breaking into a market. What's the greatest challenge in starting your own business? I think it's the uncertainty and the self-doubt that come with it, like: Should I grow? The greatest challenge is believing that as you scale up, things will work out, and getting the confidence to take that next step. Knowing what you know now, is there anything you would have done differently? No. I'm a firm believer that whatever happens was supposed to happen, and it doesn't mean that it was good. But I wouldn't have done it differently. What are the qualities of a good entrepreneur? I would say confidence, belief in yourself. The ability to really pay attention to what's happening around you, whether that's the market or the people you surround yourself with. Media Contact Brian Hiro, Communications Specialist bhiro@csusm.edu | Office: 760-750-7306
- Incredible Mulk: Class Project Becomes Thriving BusinessMelissa Finestone remembers the assignment in her business marketing class that started it all. Each student was required to develop a business plan based on a product they conceived. Finestone decided to curate a product that combined her passion for cooking with a childhood love of chocolate milk. But Finestone wanted to develop a healthy alternative to other chocolate milks on the market. She noticed that there was a growing demand for more plant-based options, and she wanted to create a product that would avoid a laundry list of unfamiliar ingredients. When Finestone couldn’t find a product on the market that met her requirements, she chose to make her own. Using her Vitamix blender to grind almonds in her kitchen at home, Finestone crafted samples of chocolate- and strawberry-flavored, plant-based almond milk. She served it to each student in the class while presenting her product. “I remember a classmate saying, ‘I do not drink flavored milk, no matter what kind of milk it is, but I would buy this one,’ ” said Finestone, then known by her maiden name of Mandim. The overwhelming support from her peers inspired Finestone to launch The Mulk Co. in June 2018, only one year after she graduated from Cal State San Marcos with a bachelor’s degree in global business management. “What she is doing in starting up a food business is extremely difficult,” said Dick Lansing, who worked with Finestone as part of the College of Business Administration’s Career Mentor Program. “There are all sorts of hurdles and problems and costs that you need to go through and take into consideration. “I generally don't recommend anybody go into the food business, as an individual person, unless they have a lot of money they want to lose. But she had a plan, which was really good and really smart.” Today, Finestone’s signature almond milk is available at nine farmers markets throughout San Diego County and three in Los Angeles. She has gone from grinding almonds in her kitchen to using a commercial space in Vista, where she produces 10 different flavors and three seasonal offerings. The chocolate and strawberry flavors that she shared in class are among the most popular – and the recipe hasn’t changed much since then. “I can’t pick a favorite, but I associate each flavor with a memory,” Finestone said. “When I think of strawberry, I think of the student who complimented me in class because I couldn’t believe that she liked it so much.” Finestone takes pride in using only real ingredients in her almond milk; it contains no additives, fillers or preservatives. She sources her almonds from a farm in California’s Central Valley, where 80% of all almonds in the United States are harvested. Mulk has become so successful that Finestone has employees to cover the numerous farmers markets, though she still can be found each Sunday at the Leucadia Farmers Market. “My husband tries to get me to stay home and rest on Sundays, but I just love it,” she said. “There’s just something about the community and relationships you build with other vendors. I love the friendships you make, not just with your customers but with fellow business owners.” Finestone never intended to be an entrepreneur. It took a one-way ticket around the world for her to discover this path. Finestone grew up in South Africa, where she earned a bachelor’s in fine arts from Witwatersrand College and then graduated from Inscape Design College. She had a well-established career in interior design, even winning an interior designer of the year award for Virgin Airlines’ launch in South Africa. When Finestone’s parents moved to Australia, where her sister had landed a job, Finestone decided to move with them. But she quickly learned that Australia wasn’t where she wanted to live long term. Instead, she packed her belongings to find someplace that felt like home. It began a journey that took her from Melbourne to Sydney and then on to Chile, Brazil, Peru, Argentina, Bolivia, India and Thailand. With visits to more than 30 countries over her lifetime, Finestone credits the globe-trotting experiences for shaping her as a businessperson. In fact, it was a trip to India that inspired one of Mulk’s most popular flavors. The company’s golden almond milk is blended with turmeric, cinnamon and ginger, a nod to the Indian drink masala haldi doodh, which translates to “golden milk.” “I remember drinking it at Indian street markets, and it was delicious,” Finestone said. “I knew I wanted to create a version of it for Mulk.” After nine months of traveling, Finestone returned to Australia to see her family. She didn’t stay long, taking an offer to visit a friend in Los Angeles. This trip was different from the others, though. It was her first time in the United States, and she fell in love with Southern California. Finestone found herself with new opportunities, and she leaned into her passion for cooking, which had been a constant in her life since she was 6 years old and honing her skills with her mother and grandmother. Her talents led to a job as a chef for Oscar-winning composer Hans Zimmer. But Finestone yearned for something else. She started studying business leadership and management at Santa Monica College and landed internships in public relations and marketing. She always thought her time in the U.S. would be temporary, that she would eventually return to Australia to be closer to her family. Then she met her future husband, Adam. One of Finestone’s internships was located next to the packing and shipping company owned by Adam’s parents. She frequented the store to mail packages, becoming such a regular that Adam’s parents invited her to a Christmas party where she met their son, who was visiting from San Diego. Finestone eventually moved south to be closer to Adam and continued to pursue her business degree, first at Palomar College and then at CSUSM. “I liked the idea of having a degree that would support any industry,” Finestone said. Finestone also had support from Adam, whom she credits for inspiring the name of her almond milk business. “My husband makes fun of me when I say ‘milk.’ It sounds like I’m saying ‘mulk’ because of my South African accent,” Finestone said. “The name just stuck, and I felt like it was fitting for my business.” Starting any business comes with challenges, and the food industry is notoriously difficult for budding entrepreneurs. It wasn’t just Lansing, a College of Business Administration advisory council member, who warned Finestone about how grueling it could be. As Finestone grappled with whether to start a business or find a corporate job, she reached out a week after graduation to Jim Hamerly, then the college’s dean. “I certainly shared some of my concerns and skepticism with Melissa about starting a food business,” Hamerly said. “She told me, ‘Well, I'm manufacturing it in my kitchen at home and I'm crushing my own almonds.’ And I'm thinking, ‘Oh my.’ ” Hamerly knew that could be problematic for adhering to U.S. Food and Drug Administration guidelines and that a commercial kitchen would be needed. At the time, Hamerly was helping his brother with a soup stock business, which required Hamerly to learn about packaging and manufacturing fluids. He shared what he learned with Finestone, even connecting her with his brother. Both Hamerly and Lansing were impressed with Finestone’s drive to launch her business. She decided after meeting with them that she would start small and serve her milk at a few local farmers markets. It was familiar territory to Finestone, who worked as a food service vendor for Bitchin’ Sauce, an almond dip company, while attending CSUSM. “I knew the lay of the land,” Finestone said. “I was able to create connections with other farmers market vendors and get ideas for my business.” When Finestone was just starting out, Hamerly was a regular visitor to her booth at Poway’s farmers market on Saturday mornings to support her and purchase Mulk products. “She's really good with people,” Hamerly said. “I used to sit on the sidelines and watch her sell to people as they came through the farmers market. A lot of CSUSM students start businesses, but she's really got a great head for business. She gets it.” Six years after launching Mulk, Finestone is familiar with the landmines that come with owning a business. But the happiness that radiates from her customers keeps her going. She is continuing to grow the business, with hopes of one day having Mulk available in Whole Foods. Finestone still thinks often about the day that her classmates tried her almond milk for the first time. She smiles when she recalls their reaction, and the memory never ceases to fuel her motivation for the future. “I have had lots of challenges,” Finestone said. “But I believe in my product and I see people’s faces when they find something they like. And when customers keep coming back, it just tells me that I'm actually fulfilling some sort of need. That's really what keeps me going.” Melissa Finestone Major at CSUSM: Global business management Graduation year: 2017 Company: The Mulk Co. Website: themulkco.com Founded: 2018 Number of employees: 3 What advice would you give budding entrepreneurs? “Rank on a scale of 1 to 10 how passionate you are about this idea because it needs to be 11. Don't be scared of starting a business. It might fail, but it also might set you up for your next success. I've come across entrepreneurs who have started one product, realized there were a lot of roadblocks with the product and then they switch and start doing something else. And then they actually move forward with that one.” What’s the greatest challenge in starting your own business? “Employees and when your equipment breaks. I use industrial equipment and I'm not an engineer. So if something goes wrong, it's really stuck.” Knowing what you know now, is there anything you would have done differently? “It would have been so cool if I was studying business while I was starting a business. Because I think I would learn a lot of principles and it would have helped getting feedback from professors.” What are the qualities of a good entrepreneur? “Resourcefulness, passion and a high learning curve.” Media Contact Bri Phillips, Communications Specialist bphillips@csusm.edu