Neufeldt Brings Passion for Students as CSUSM's Fourth President
Ellen Neufeldt arrived at Cal State San Marcos’ University Village Apartments on Aug. 23 with a smile and a friendly greeting for volunteers at move-in day. She posed for selfies with proud parents. Shook hands and introduced herself to staff. Warmly welcomed incoming students preparing to live on their own for the first time.
Every person Neufeldt passed didn’t just receive a cordial salutation. Neufeldt took time to learn a little bit about each of them. It didn’t matter if it was a staff member she might see the following week or a parent she likely wouldn’t see again for four years until they return to watch their child graduate. Neufeldt was equally adept at allaying nervous parents and making staff feel like they had known her for years rather than the six weeks she had been on campus as CSUSM’s president.
“Ellen is genuine in all aspects of her life,” said John Broderick, the president of Old Dominion University, where Neufeldt worked for nearly a decade. “She is truly one of the most caring and committed people in higher education I have been around in my 30-plus years doing this. She has a remarkable way of connecting with people.”
Neufeldt’s uncanny ability to make everyone she comes in contact with feel at ease makes it that much more surprising to learn just how shy she was as a child in Cookeville, Tenn. It wasn’t until she was a first-year college student herself that she met people who helped her break out of that shell.
“The fact that people took time to make me feel comfortable and find my place in the world is something I want to do for everybody,” Neufeldt said.
Neufeldt is clearly doing just that at CSUSM. Her appointment as the university’s fourth president began July 1, just two months before the university marked the 30th anniversary of its founding. Less than six months into her tenure, she is already enlisting students, faculty, staff, alumni and community friends in developing a vision for the next three decades. That vision includes building on CSUSM’s mission of social mobility and student success; fostering a collaborative approach that positions the university as a national model for helping individuals throughout the student life cycle; continuing to build innovative academic programs that benefit all members of the campus community; promote innovation and see issues through a diverse lens; and a firm commitment to community-engaged learning by providing students with high-impact educational opportunities that prepare them with the knowledge, skills and values they need to thrive.
The energy and enthusiasm Neufeldt brings to her new job – and her drive to make that vision a reality – should come as no surprise. Higher education and a dedication to helping students fulfill their dreams is part of her DNA.
Growing up in higher ed
Neufeldt’s parents moved to the United States from Canada before she was born so her father could pursue a Ph.D. in history at Michigan State University. Neufeldt was born in Michigan, but grew up in Cookeville, about 75 miles east of Nashville. Her father was a faculty member at Tennessee Technological University, and her mother was an administrative assistant in the university’s College of Engineering.
Neufeldt’s parents had a profound influence on her passion for higher education – even if she didn’t always realize it while growing up. It wasn’t until she was an adult that Neufeldt fully appreciated the obstacles her parents overcame, from her father navigating the challenges of being a first-generation college student to her mother supporting the family at a time when women working outside the home wasn’t widely supported.
“I think becoming president at Cal State San Marcos really was another step in helping me to look back and understand that what they gave and what they did in their lives had such a great impact on mine,” she said. “I grew up in higher education, and very few had that privilege. I’m so grateful for the choices that they’ve made.”
Neufeldt received her bachelor’s from Tennessee Tech in business administration, marketing. Her first job out of college was as a management trainee for a department store chain. She quickly worked her way up to manager, which was an education in itself. Neufeldt had to master everything from the art of unloading trucks to fixing toilets. In the process, she learned important lessons about leadership and self-reliance.
It was while working for the department store chain that Neufeldt realized how much she missed higher education. She had attended nursery school on Tennessee Tech’s campus. She was around the university throughout elementary school. She used its libraries during high school. It was part of her identity. But now, after a lifetime spent around a university, she was living in communities where there were no colleges.
“I really began to understand what I had and what I had been given,” she said. “There was always knowledge flowing, whether we’re talking about cultural events or just new ideas. There’s something about being around a college campus that I had taken for granted after growing up as a part of it.”
The decision to pursue a career in higher education was solidified while she was managing a department store in Nashville. One of her former advisers from Tennessee Tech approached her about attending graduate school and working as a graduate assistant.
It was all the encouragement Neufeldt needed. She earned a master’s in educational psychology and counselor education from Tennessee Tech, but her plans to get a job in academia were derailed by a lean job market. Instead, she took a job as a crisis counselor.
Neufeldt may not have known it at the time, but the experience she gained managing people at the department store and working as a counselor helped shape her future in higher education.
A perfect fit
A university presidency wasn’t on Neufeldt’s radar when she was hired as the assistant dean of students at the University of Tennessee at Chattanooga in the mid-1990s. It was more than a decade later, when Neufeldt was the vice president for Student Affairs at Salisbury University in Maryland, that it was first mentioned. Salisbury’s president at the time, Janet Dudley-Eshbach, encouraged Neufeldt to consider the possibility.
Those conversations continued with Broderick at Old Dominion during Neufeldt’s eight-year stint at the Norfolk, Va., university. Neufeldt said Broderick was instrumental in her growth as a leader, and his guidance and mentorship continue to have a profound influence on her career.
Neufeldt served as the vice president for Student Engagement and Enrollment Services at Old Dominion, overseeing a budget of $70 million and a staff of nearly 400. The division was a major initiative for Broderick, who entrusted Neufeldt to direct its creation, development and coordination, and it gave Neufeldt the opportunity to pursue her passion for helping students succeed.
“Ellen wants to be engaged with students – with students across all aspects of campus,” Broderick said. “I don’t think anyone could ever say that they attempted to talk with her and she didn’t spend the necessary time to hold up her end of a two-way conversation.”
While Neufeldt’s myriad responsibilities prepared her well for a presidency, there were other aspects of Old Dominion that made her the right person to lead CSUSM into the next decade.
Old Dominion is a comprehensive public university that offers innovative academic programs. It is firmly committed to diversity and inclusiveness. It supports the social mobility of its students. It prioritizes community-engaged learning and has a far-reaching impact on its local economy.
Sound familiar?
“When Ellen realized she was going to have these opportunities to be considered for a presidency, she wanted to go to a school that resembled what we’re doing here in terms of serving first-generation students, not being afraid to work and help students, and embracing all learners,” Broderick said. “And I think she found a perfect fit. Plus, she found some pretty delightful weather, too.”
Weather aside, Old Dominion’s considerable similarities to CSUSM, coupled with Neufeldt’s experience and abilities, made her an ideal fit for the university’s presidential vacancy.
Neufeldt was even familiar with CSUSM from working with its first president, Bill Stacy, while he was the chancellor at the University of Tennessee at Chattanooga. Stacy told Neufeldt about the university’s history as a chicken ranch, which made it all the more astonishing for her to see what the campus has become when she visited for the first time in March.
CSUSM’s presidential search, like all California State University presidential searches, was confidential, and the finalists flew to Los Angeles in March to meet with the search committee. Neufeldt saw firsthand the passion committee members had for CSUSM’s mission and their pride over what had been built in less than three decades. After her interview, Neufeldt rented a car and drove 100 miles south to see for herself.
Neufeldt’s incognito visit occurred on the weekend, so campus was relatively quiet. Still, she avoided interacting with anyone to ensure that the search would remain confidential. But it wasn’t long before she would have an opportunity to connect with the campus community.
‘It’s about us’
On March 20, the CSU Board of Trustees announced the appointment of Neufeldt as CSUSM’s fourth president. Not long after, Old Dominion held an event where Neufeldt announced the news that she would be departing for Southern California.
“There were a lot of cheers,” Broderick said, “but there were also a lot of tears. To me, that kind of epitomizes Ellen’s stay here. Everybody was happy for her to get an opportunity to go lead a great institution. But, at the same time, everybody was a little sad that we were losing a good friend and colleague.”
Neufeldt has wasted no time in acclimating to her new home. She wasn’t even on campus two hours on her first day when she made a beeline for Science Hall 1 to meet students participating in CSUSM’s signature Summer Scholars research program. She hasn’t slowed down in her ongoing effort to learn about the campus and the people who make it unique. It isn’t uncommon to see Neufeldt walking across campus engaging with students or for her to pop into an office spontaneously to chat with a staff member.
Retired Marine Major General Anthony Jackson, CSUSM’s interim director of Veterans Services, learned that firsthand in September when Neufeldt made an unexpected visit to talk with members of his team.
The Veterans Services staff had been relocated three times during the summer while finishing touches were put on the newly expanded and renovated Epstein Family Veterans Center. The constant disruptions proved challenging, and Neufeldt wanted to acknowledge the difficulties they endured. The next day, when Jackson asked staff how it felt to have the president of the university stop by, they shared with him how much it meant that she understood what they had experienced.
Jackson was part of the presidential search committee that reviewed candidate applications and interviewed finalists. He was impressed throughout the hiring process, and the first months of Neufeldt’s tenure confirmed his belief that she was the right choice for CSUSM.
“She has those people skills that allow a leader to get out and be comfortable with any audience and be very honest with them,” Jackson said. “She is someone who can engage you with a smile, but you know when it comes time to make hard decisions that she is extremely capable of doing it in a very calm, cool, collected way.”
Among Neufeldt’s initial priorities has been a comprehensive Listening and Learning Tour to gain a better understanding of the people, roles and priorities of CSUSM, and to hear directly from campus and community constituents about the university’s strengths and challenges.
It’s all part of fulfilling her mission to ensure that every person has a voice.
“It's not about me,” Neufeldt said. “It’s about us and how we move this campus forward together.”
Latest Steps Magazine
- Appreciating an Untraditional Path to DegreeI’m proud to be of American Indian, Guamanian and Mexican heritage. But I’m not going to lie – being from a multicultural background comes with more than its share of challenges. There are many days when you feel like you're never good enough, never enough for the population that you’re around that particular day. Some days, I'm not Native enough because I'm not fully Native or because I don't speak my Native language. Other days, I’m not as Mexican as others if I’m not speaking Spanish consistently. Or it could be my lack of a certain tattoo to represent my Pacific Islander heritage. I’ve learned over time to switch between those identities – usually without even thinking about it – depending on the circle of people I’m with in that moment. It’s like a light switch that I can turn on and off as needed. But that doesn’t mean it’s easy. Emphasizing one of my identities over the others can also bring about self-doubt and sadness because I’m doing it to be accepted by the person or group I’m with in that moment. I’m grateful that my time at Cal State San Marcos has helped me navigate those challenges. My journey in higher education been a windy road, from starting at the University of Hawaii-Manoa as a marine biology major to earning three associate degrees at Grossmont College to now finishing my bachelor’s in psychological science this spring at CSUSM. It’s certainly not a traditional path, and there were many days that I worried about not living up to some imaginary timeline of how long it was supposed to take me to get my degree. Today, I can appreciate an untraditional journey that has taken six years to complete. And I’m especially thankful that this path led me to CSUSM. It’s here that I reconnected with my American Indian heritage while also having the opportunity to fully appreciate and explore my Guamanian and Mexican identities. I am a descendant of Navajo Nation, and my clan spans the four corners of Arizona, Colorado, New Mexico and Utah. Most of my family lives in Arizona, including half on the reservation. I spent much of my childhood growing up in Arizona near my Native family. But I lost touch with much of that part of my identity as a teenager when we moved to San Diego. Even though Southern California is home to a significant Native population, it’s always different when you’re coming from a different place and not used to the customs or practices. While different tribes have many shared experiences, I'm also cognizant of being a guest here because this is not my traditional homeland. There’s a responsibility to show respect for where you are, respect for the land and knowing that this isn't mine personally or my ancestors’. It's about finding the proper balance. That’s something I’ve strived to do at CSUSM. When I came here, I didn’t even know the university offered an American Indian studies major. My first American Indian studies course came when I saw it being offered to fulfill an upper division general education requirement. I was fortunate that my professor, Lara Aase, encouraged me to visit the California Indian Culture and Sovereignty Center on campus. That led me to meeting Joely Proudfit, the center’s director and the department chair of American Indian studies, and learning about the American Indian Student Alliance (AISA). I’ve had the privilege over the past year of serving as president of AISA, which was honored by CSUSM’s Student Leadership & Involvement Center as the Student Organization of the Year for 2021-22. I also joined Associated Students, Inc., as the representative for diversity and inclusion. In this role, I’ve worked to ease racial tensions and create a space where dialogue and conversation can occur. It has been rewarding to see so many different organizations, both cultural and religious, come together. We know that we won’t resolve every issue or problem, but acknowledging that we see one another and recognize one another is a step in the right direction. We try to focus on how we can help and uplift each other. My multiculturalism has been a tremendous asset in this work. It’s allowed me to be an ally for so many groups on campus. As AISA president, I’ve encouraged members of our organization to embrace and learn about other cultural and religious groups on campus. And doing so doesn’t invalidate our identity, it’s simply making space for others to also be recognized and seen, something that so many groups are fighting for on campus. One of the biggest opportunities we have is to continue fostering an environment where all groups have space to grow and be recognized. It’s something that’s a big part of where I am at now, too, as a person. I’ve learned through my higher education journey the importance of communicating your thoughts because, ultimately, we’re all trying to advocate for ourselves. And that’s an important lesson for everyone, because if you don't advocate for yourself, no one else is going to do it for you. Self-advocacy is a skill that takes practice, to be sure. But once learned, it allows you to better express your concerns, helps people hear you in a non-adversarial way and makes them more inclined to listen. And that's what will bring about that change that we all want to see. Media Contact Eric Breier, Public Affairs Specialist ebreier@csusm.edu | Office: 760-750-7314
- Alumna Paves Way as Palomar's First Latina PresidentIt’s been more than three decades, but Mary Gonzales still remembers the Friday meetings with Star Rivera-Lacey at an IHOP in Oceanside. Gonzales referred to these regular meetups as her “counseling sessions” because Rivera-Lacey always shared sound advice. The two friends would chat over a cup of coffee and, if they were lucky and had enough money, share a piece of pie. When Gonzales was struggling, Rivera-Lacey would ask, “On a scale of 1 to 10, with 10 being world poverty, where does this problem fall?” Gonzales would typically respond with a low number on the scale, but the exercise helped her see her problems from a different perspective. “It taught me to stop sweating the small stuff,” said Gonzales, who is now retired from the San Diego County Office of Education. “That was one of her biggest powers, because now I share it with my own kids and I've shared it with other students. And I've heard people give it back and tell me the same thing. She always had that optimism of looking ahead.” That optimism continues to this day as Rivera-Lacey has grown from poverty in childhood to earning a Ph.D. and today serving as the first Latina superintendent/president of Palomar College. It was that ability to remain optimistic during challenging times that helped her become the first in her family to graduate from college when she received a bachelor’s degree in liberal studies at Cal State San Marcos. It seems Rivera-Lacey’s parents knew she had a bright future from the moment they named her. "My mom really wanted me to have aspirations and picked the highest thing in the sky,” Rivera-Lacey said. “That's why she named me Star.” Money was always tight for Rivera-Lacey as a child growing up in Oceanside. Her parents immigrated from El Salvador before she was born, and they always stressed the importance of a college degree to allow her to have a promising career and future. With her parents’ encouragement, Rivera-Lacey cultivated a passion for learning from a young age. She saw how they worked to improve their English by taking ESL classes at Palomar. Sometimes they even took Rivera-Lacey with them. Little could they have imagined that, almost four decades later, she would return to lead that very college. But Rivera-Lacey’s path to becoming a higher education professional wasn’t an easy one. Just as she was about to graduate from El Camino High School, she learned she was one class short. Her counselor recommended taking a physical education class at MiraCosta College to get the extra credits she needed to graduate on time. Rivera-Lacey signed up for a hip-hop dance course, but getting to class was always a challenge. She was constantly searching for a ride or scavenging for gas money to make it to MiraCosta. But once there, Rivera-Lacey was introduced to Extended Opportunity Programs and Services, or EOPS, which provides access to financial assistance and support services for low-income students. The program counselors reassured Rivera-Lacey that she could have a future pursuing a college education after she graduated from high school. Rivera-Lacey gathered a strong support system at MiraCosta. When she wasn’t sure how to navigate the complex college system, the counselors helped her every step of the way. She also had the endless encouragement of her parents. And when she met Gonzales, they formed a quick bond because they understood each other's struggles as first-generation college students. “I had a family, and she was single. But for some reason, when we met, we clicked really well,” Gonzales said. “We were both struggling financially. She had a car that she named Herman, and I had a truck. Sometimes Herman worked, and sometimes my truck worked. But my car had a hole at the bottom, and Star was always afraid that she would fall through when it was my turn to drive.” Car troubles weren’t the only obstacle. Rivera-Lacey was juggling her academic pursuits while working full-time to make ends meet. Sometimes that meant a second job. But Rivera-Lacey remembers the relief she felt when EOPS helped ease the expenses of her classes, including a grant to help pay for books. While trying to balance work and school, Rivera-Lacey needed five years to obtain enough credits to transfer to a four-year university. But MiraCosta’s EOPS counselors never wavered in their support. If she needed to take a semester off to focus on work, they would welcome her back every time with open arms. “There was no judgment,” Rivera-Lacey said. “They offered me complete acceptance, which made all the difference in the world. I never had to feel embarrassed, and that's so special.” Rivera-Lacey continued to receive that type of support when she transferred to CSUSM. She was also grateful to land an on-campus job. After working in retail throughout her time at MiraCosta and constantly battling to get the work schedule she needed to attend classes, it was a relief to be working on a college campus. “I have had a million careers,” Rivera-Lacey said. “But one of the best things that happened when I was at CSUSM is that I worked in a department that used to be called Student Affirmative Action and Outreach.” This job was nothing like the ones Rivera-Lacey had before. She would visit students from local elementary and high schools and get them excited about a future in higher education. Elementary school kids also visited CSUSM. Rivera-Lacey remembers the paper cutouts of graduation caps for kids to try on and fake checks to take to the bookstore to simulate the financial aid process. “CSUSM was so forward-thinking by doing that kind of community outreach,” Rivera-Lacey said. “I'm not surprised at all to see the success that Cal State has now. They've been investing in the community for so many years.” While Rivera-Lacey was helping other students get enthused about the possibility of attending college, she came to a realization as she watched people from similar backgrounds succeed in their jobs at CSUSM – she needed to continue her higher education journey and pursue a career in the field. Rivera-Lacey worked alongside her friend Sabrina Sanders in the Student Affirmative Action and Outreach program. Sanders, who received a bachelor’s and master’s from CSUSM, also decided to pursue a career in higher ed because she and Rivera-Lacey saw themselves in the students they were serving and the impact of reaching underserved communities. “The co-curricular experience as student assistants prepared and inspired us to our careers in higher education,” said Sanders, who also earned a doctorate from Alliant International University and is now the director of the Toro Reengagement Program at California State University Dominguez Hills. “As a first-generation Latina, Rivera-Lacey had an impact on the elementary, high school and community college students that was powerful. Her college journey, experiences and representation continue to inspire and exemplify the values and opportunities that education provides and her parents instilled in her. Promoting access, equity and student success is more than a job for President Rivera-Lacey – it’s a calling.” When Rivera-Lacey received her bachelor’s in liberal studies in 1995, it was a life-changing moment for her parents to watch the first person in their family graduate from college. “I think when you experience poverty and with every semester that I got under my belt, it was like one step closer to freedom,” Rivera-Lacey said. Rivera-Lacey saw how her financial situation started to improve after earning her bachelor’s, but there were still challenges. When she was pursuing a master’s in counseling at San Diego State University, Rivera-Lacey remembers driving to take her final knowing she wouldn’t have enough gas to get home nor the money to fill her tank. “I remember clearly walking on the freeway,” she said. “I do not recommend that anybody get on the freeway, but one of my friends came and rescued me. And to this day, it is one of the stories that we laugh about, right? “There are going to be obstacles in the way, doors that close, but there's always a window that's open. If you just put one foot forward, the road will rise to meet. There are so many people who are in education that love what they do and believe in students. You'll find the help.” Rivera-Lacey never let any of the obstacles she faced get in the way of her end goal. She received her master's in counseling at SDSU in 1997 and eventually returned to school to get her Ph.D. in education from Claremont Graduate University in 2016. Rivera-Lacey knew she wanted to center her career around what she loved: student success. And she stayed with her passion for higher education for 17 years, which led her to become the superintendent/president of Palomar College in 2021. Just as when she was a child, Rivera-Lacey still has the same passion for continuing to grow and learn – and she’s in a position to inspire others to do the same as she works to build on Palomar’s success. Rivera-Lacey knows firsthand the struggles that so many students face, and she serves as a shining example to those who may never have seen a Latina college president. “I'm very, very surprised at people's reaction,” Rivera-Lacey said. “I remember during commencement, a student wanted to hug me because they’ve never seen a Latina president. And another student thanked me because their parents were able to understand the ‘Superintendent/President’s Welcome’ because we did it both in English and Spanish, which shows that representation does matter. “I tell people all the time, ‘I might be the first Latina Palomar superintendent/president, but I won't be the last.’ ” Media Contact Eric Breier, Public Affairs Specialist ebreier@csusm.edu | Office: 760-750-7314
- A Different Kind of CoachJoshua Foronda knows all too well the struggles that many freshmen face as they adjust to college. Foronda failed multiple classes during his first year at Cal State San Marcos, landing on academic probation with a 0.6 grade-point average during the spring of his freshman year and contemplating dropping out of school. But Foronda is nothing if not resilient, and his GPA climbed to 3.3 by the time he graduated in 2018 with degrees in criminology and justice studies and sociology. Today, Foronda uses his experiences as an undergraduate to help a new generation of CSUSM first-year students in his role as a student success coach for the burgeoning Office of Success Coaching. “Students feel like it’s the end of the world when their grades are not on point,” Foronda said. “But I tell students that every setback leads to a bigger comeback.” The Office of Success Coaching is transforming the way CSUSM serves first-year students, providing personalized support services to ensure that newly admitted students thrive. Launched during the pandemic, the program already has garnered national attention for its innovative approach, with CSUSM receiving the 2021 American Association of State Colleges and Universities (AASCU) Excellence and Innovation Award for Student Success. AASCU, which includes nearly 400 state-supported colleges and universities throughout the country, honored the Office of Success Coaching for its outstanding results and potential to influence and serve as a model for other institutions. “There's so much pressure and students are trying to be so many things to so many people,” said Valita Jones, the office’s founding director. “The Office of Success Coaching gives them a pathway.” The concept and framework for what would become the Office of Success Coaching was in place before the pandemic, with Jones – then serving as CSUSM’s director for recruitment and outreach – using grant funds to acclimate first-year students to college life. But the onset of COVID-19 accelerated plans and helped shape the program. Jones met with CSUSM President Ellen Neufeldt in the early days of the pandemic to share details about the onboarding program she was overseeing. And Neufeldt took the opportunity to tell Jones about the success coaching program at Old Dominion University, where Neufeldt served as vice president for Student Engagement and Enrollment Services before coming to CSUSM in 2019. Neufeldt wanted to bring a similar program to CSUSM and saw opportunity in the work that had already been started. As the Office of Success Coaching was formally launched, one of the first moves was bringing Jay Franklin, the director of recruitment and customer relationship management administrator for Extended Learning, aboard as the program’s associate director – and it didn’t take much convincing to get him to join the effort. “It was a dream,” Franklin said. “I said, ‘This is a job? You're going to pay me to do something that I have always dreamed about doing?’ I don't even call it a job. This is a purpose. “We’re not just there academically for students; it's personal relationship-building. And the end goal of any degree at Cal State San Marcos is not just the degree, it’s to help them understand how to network and connect.” With some departments and programs unable to provide normal offerings early in the pandemic, nearly two dozen employees – including staff from athletics, campus recreation and events, among others – were redeployed to help launch the Office of Success Coaching. Sherri Watson, the executive director for Old Dominion’s Career Development Services and Coaching, was brought on as a consultant to train CSUSM’s success coaches and prepare them to work with students. While some of the original student success coaches have returned to their former roles, the remaining team (which now includes graduate interns) works in a similar manner to a life coach. They start at the beginning of the student life cycle and aim to solidify a structured pathway for students to reach their end goal, which is to both earn their degree and pivot into a career. That includes helping students set goals, reminding them about important deadlines, and having general conversations about aspirations. Those conversations proved invaluable for Priscilla Al-Rayes, a criminology and justice studies student. Foronda was assigned as her success coach, and his persistent emails eventually prompted Al-Rayes to make an appointment. Their discussions covered everything from academics to time management to life skills. When Al-Rayes asked Foronda for his thoughts about joining CSUSM’s Orientation Team, which assists with campus tours and orientation sessions for new students, Foronda was able to share his own experiences as an O-Team member and even helped prep Al-Rayes for the interview. “No one knows what college is going to be like until you’re actually in college,” Al-Rayes said. “Your success coach is here to push you through that and get you to where you need to go. “I’m someone who needs that personal experience to understand something, and having a coach who has that personal experience to share is probably the best thing about the Office of Success Coaching. He’s already been through it all and I’m just starting, so I know almost exactly what to expect by talking to him. That really has eased my anxiety when applying to things and going to events and things like that.” Foronda takes pride in sharing with his students how he practices what he preaches. When he encourages students like Al-Rayes to build connections with professors and staff, he also tells them how the relationships he developed as a CSUSM student led to recommendations from people like Annie Macias, executive director of Associated Students, Inc., and Floyd Lai, director of the Cross-Cultural Center. Now Foronda proudly calls them colleagues. It’s not difficult for Foronda to relate to the students he mentors. Sure, he’s only a few years removed from receiving his bachelor’s, but he too was navigating school, work and family during the pandemic like so many of them. In May 2021, he received his master’s in counseling from San Diego State. “When I graduated, I sent all my students a video and said, ‘Hey, this is going to be you in a few years.’ I wanted to let them know that if I can do it during the pandemic, I know they can, too. “One thing I’ve learned: It takes a village to raise a child, but it takes a university to graduate a student.” Media Contact Eric Breier, Public Affairs Specialist ebreier@csusm.edu | Office: 760-750-7314
- Difficult Times Give Way to Bright FutureFrom the time I was born until I was 7 years old, I grew up in what seemed like an average middle-class household. My parents and I lived comfortably with few financial concerns. But that all changed when I was in second grade and a car accident altered the trajectory of our lives. Today, almost 14 years after that accident, I still feel the reverberations as I navigate the challenges of being a low-income student while working toward becoming the first person in my family to earn a college degree. The day of our car accident was supposed to be a special day. My sister, Ashley, was just a couple of months old, and we were venturing beyond routine errands for the first time since she was born to go apple picking about an hour away from our Temecula home. Despite doing my best not to fall asleep during the drive, I woke up to our vehicle flipping over after being struck, I later learned, by a hit-and-run driver. Our car flipped multiple times on the freeway, and Ashley’s car seat buckle came undone. My first instinct was to try to hold her car seat down. Ashley escaped with minor scratches while my mom and I just had some bruises. My dad wasn’t as lucky. He broke his neck and was in a coma for several days. I remember him lying in a hospital bed, not knowing if he would survive. My dad was our sole financial provider, and he was unable to work during the lengthy recovery process. The mounting medical bills and expenses eventually forced my parents to file for bankruptcy. The accident also took an emotional toll. My parents separated not long afterward. Though it has been over a decade since they split, they continue to live under the same roof leading separate lives because of our financial circumstances. We didn’t have money for after-school or extracurricular activities, nor many opportunities to explore interests or passions. And college was never a topic of discussion. No one in my family has ever finished college, and my parents were largely indifferent, leaving me to determine my own path. As a high school senior, I had difficulty envisioning my future. I watched my peers embrace their excitement about getting accepted into prestigious universities while I was still figuring out the application process. I was unfamiliar with financial aid and how it could help pay for college. It seemed like my classmates had their lives figured out while I was struggling just to complete my FAFSA, the federal form used to determine financial aid eligibility. It has always been an unspoken rule in my family never to talk about money or finances because it always ends in a heated argument. I had to scavenge through my parents’ taxes to try to fill out the FAFSA on my own. When I finally built up the courage to ask my dad for help, it was hard for him to understand the significance of the application. He didn’t want to share personal financial information and didn’t grasp that completing the FAFSA was what would make attending college financially feasible. Filling out the FAFSA is still an emotional process every year, and one that I have to explain to my dad each time. But our financial status means that I qualify for a Pell Grant, which helps me pay for college. Learning that I was eligible for a Pell Grant was such a relief. Not only does it mean I can avoid potentially crippling loans, but it helps my parents focus on their needs without worrying about college expenses. After high school, I enrolled at Palomar College and joined TRIO SSS, an organization that advises low-income and first-generation students to encourage academic success. It was inspiring to be surrounded by successful students who come from similar backgrounds. I was excited to learn about the help TRIO SSS provides for first-generation college students like myself, and it showed me that I could achieve my goals regardless of my background. I was grateful to continue being part of TRIO SSS after completing my associate degree in communication at Palomar and transferring to Cal State San Marcos last fall. At CSUSM, I have received overwhelming support, which has helped me further my education and figure out my career path. The university emphasizes hands-on learning, and I have had the opportunity to work as a writer in the University Communications office where I’m gaining valuable skills and guidance as I look toward a career in communications after I graduate in May 2023. CSUSM has opened the door for me to feel more confident about my future. I am building a strong portfolio for future employers, and the positive work environment in University Communications has encouraged career exploration and connections to set me up for success. During my first semester at CSUSM last fall, I juggled two jobs to ease the financial burden on my family while trying to balance a full course load. It wasn’t easy, but I’m proud of achieving straight A’s in my first semester at the university, and having a strong support system at CSUSM was an important part of making that happen. After completing my bachelor’s degree, I’m looking forward to finding a job that allows me to use the written communication skills that I am developing through my work in University Communications. I still dread filling out the FAFSA, and it’s an ongoing challenge to navigate the complexities of the higher education system. But I know that all of the difficulties will be worth it. Not only because I’ll be the first in my family to earn a college degree, but also because I’ll be able to help my sister forge an easier path to college and financial independence. I strive each day to set a positive example for Ashley. I encourage her to explore her passions now so she will have more direction than I did when she heads to college in four years. The car accident that my family survived 14 years ago changed many aspects of my life, but I’m able to look to the future with optimism. I’ve learned valuable lessons about determination and perseverance, lessons that have helped me develop a strong motivation to redirect my path. Media Contact Eric Breier, Public Affairs Specialist ebreier@csusm.edu | Office: 760-750-7314
- Fighting Injustices in Food System Through FarmingGreg Reese loved the outdoors as a kid growing up in Orange County. It didn’t matter if it was the beach, camping or the river. And when he wasn’t enjoying nature, he was busy playing soccer, including two seasons for Cal State San Marcos after transferring from Orange Coast College in 2007. But it’s safe to say Reese never once imagined that all those hours spent outdoors would lead to what has become his passion. “I remember there was one farm still in my neighborhood growing up that had cows and little sheep and chickens,” Reese said, “but I never thought I was going to be farming growing up. It just kind of happened after I was 30.” Today, Reese is a regenerative farmer working to fight injustices in the food system by growing healthy produce for people who otherwise might not have access. Reese is a co-founder of Encinitas-based nonprofit Sea + Soil, which aims to “reconnect and regenerate ecosystems and community.” Among the programs under the Sea + Soil umbrella is 1000 Tiny Farms, which Reese pioneered to help explore how small patches of land could have a positive social, environmental and economic impact. “We focus a lot on the nutrient density and nutritional value of the produce,” Reese said. “If we can grow food without a need for heavy chemical inputs, then the soil will be better, therefore the plants are better, therefore the humans are better. It's kind of like a slogan that many people have probably heard before – food as medicine.” Reese’s interest in healthy food began while he was working at Stone Brewing in Escondido. He ate a salad there that proved life-changing. “I never felt so good after eating a salad,” he said. “It was noticeably energizing. And they sourced from a local farm in Escondido at the time. It was just so fresh. When I played soccer at Cal State San Marcos, I noticed that when I was eating fresher vegetables, I just felt good and I had more energy. Before that it was mostly meat and carbs. When I started incorporating fresh veggies, it was a game-changer.” Contributing to the greater good is part of Reese’s DNA, and he spent time working in solar energy and water reclamation before focusing his efforts on farming. He worked with the Worldwide Opportunities on Organic Farms, which helps “build a global community conscious of ecological farming and sustainability practices.” While some may be surprised to learn that Reese earned his degree in business administration with an emphasis in marketing, he says his CSUSM education plays a role in his work every day, from manufacturing to distribution to marketing. In fact, Reese hopes to partner with his alma mater on many aspects of farming. He has thriving farms in Cardiff and Valley Center that can always use volunteers to assist with the physical aspects, but he said there also is a need for expertise with the scientific aspects of farming, including soil testing, identifying biological organisms in the soil, plant tissue analysis, and more. “I think it’s important to know where your food comes from,” Reese said. “Don’t be fooled by labeling. There’s a lot of smoke and mirrors, and it helps to know where your food comes from.” Media Contact Eric Breier, Public Affairs Specialist ebreier@csusm.edu | Office: 760-750-7314
- Bridging the Gap: Alumni Introduce Platform to Transform ResearchRoberto Cano and Edgar Salazar are about to launch a business that has the potential to transform scientific research in Mexico with one simple goal: making it more affordable. Cano and Salazar are developing a Tijuana-based company, SinerLab, that will introduce an innovative online sharing platform for reagents, equipment and services to address the deficit of laboratory resources faced by many scientists in Mexico. This creative solution will both reduce costs and increase availability of the critical supplies needed for research and development. “José and I talk about how we develop science in the United States and how there is a huge gap in research and development in Mexico,” Salazar said. “There are good institutions in Mexico, but they are lacking in technology.” Cano and Salazar each launched their careers in Mexico after earning their undergraduate degrees — Cano in medicinal and pharmaceutical chemistry and Salazar in agricultural mechanical engineering. Their paths didn’t cross until after both had moved to the United States and enrolled in the Master of Biotechnology: A Professional Science Master’s Degree (MBt) at Cal State San Marcos. For his capstone project, Cano was working on a nonprofit business plan to match San Diego biotech companies that could donate used equipment with researchers in Mexico who need access to equipment. Realizing ultimately that this plan was not viable — import/export procedures alone were prohibitive — he quickly pivoted to a for-profit model based in Mexico with a shared online network of resources that scientists could either offer or access. “The purpose is to connect researchers within Mexico to help them make better use of the resources that are already in the country,” Cano said. “That will facilitate research and make it less expensive.” Cano’s capstone presentation caught the attention of many in the room. “José is committed to doing the right thing and serving people in need,” said Betsy Read, a founder of the MBt program and CSUSM professor of biological sciences. “One of his committee members, the CEO of a large organization in San Diego, was so impressed with what José was proposing that he asked if José was planning to move it forward.” That’s where Salazar came in. José recruited Salazar, who was in the cohort just behind him, and Salazar developed the new business plan for the online sharing company as his capstone project. The model, SinerLab, is going into pilot testing by the two graduates, who are now business partners. Both also hold full-time jobs — Salazar as a process development engineer for Illumina and Cano as a stem cell researcher for Fate Therapeutics. To move their business idea from page to lab, Cano and Salazar are working with The Founder Institute, a Silicon Valley startup accelerator that helps entrepreneurs through the early phases of their business creation. “José and Edgar are driven to help bring more science capability to Mexico and developing countries to improve the health and welfare of the people there,” said Al Kern, an MBt program founder and adviser for the SinerLab project. “When I talked to Edgar about working on the project as part of the master’s program, I told him I didn’t want it to stop there,” Cano said. “I think this is a really good idea and I want to make it real because I think we can make science more affordable and help a lot of researchers get faster results.” Media Contact Eric Breier, Public Affairs Specialist ebreier@csusm.edu | Office: 760-750-7314